Product Marketing Manager - Blueflame AI

Datasite

93d • $118,800 - $207,200

About The Position

The Product Marketing Manager is responsible for supporting Blueflame AI’s product marketing strategy, including messaging development, product launches, sales enablement, and thematic campaigns. The role will support a variety of stakeholders, primarily the Director of Product Marketing, but also the Sales, Customer Success, Product Management, and broader Marketing teams.

Requirements

• Bachelor’s degree preferred, or equivalent marketing experience
• 5+ years of B2B SaaS product marketing or related experience
• Familiarity with HubSpot and Helpkit or equivalent programs; Pendo is nice to have
• Familiarity with the financial services industry a plus
• Familiarity with AI concepts and technology
• Data-informed, creative thinker with an affinity for a fast-paced work environment
• Experience in managing projects that have short deadlines, cross-functional dependencies, and competing priorities
• Ability to translate technical products into customer-facing narratives and collateral with a focus on value, differentiation, and use cases
• Strong written and verbal communication skills
• Experience collaborating with partners on joint go-to-market efforts
• Ability to travel occasionally

Nice To Haves

• Familiarity with Pendo

Responsibilities

• Support product launch motions and contribute to go-to-market strategy across departments to drive adoption of key capabilities
• Help develop product messaging and positioning
• Develop and deliver assets to support product launches and releases, including sales collateral, enablement materials, blog posts, social posts, presentations, use cases, and other marketing content
• Develop and deliver marketing content to effectively communicate the product’s value proposition and ROI, including use cases, case studies, and testimonials
• Develop and deliver content for webinars, client events, and speaking opportunities
• Maintain internal knowledge repositories to ensure stakeholders have access to comprehensive and up-to-date content
• Collaborate with product, sales, and customer success teams to ensure cross-functional alignment around new product initiatives and releases
• Work with partners to discover and define joint value propositions, use cases, and co-marketing campaigns

Benefits

• Diverse workforce
• Equal opportunity employer

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees