Product Marketing Manager - Backhoe

JCB North America•Pooler, GA

15h

About The Position

This position is responsible for JCB product development, pricing, training, market strategy and marketing communications to support the growth of the product line’s sales volume in North America.

Requirements

Experience with Construction Equipment, ideally backhoes and compaction equipment.
BA in Business, B. Engineering or similar
4 + years sales, product marketing, engineering and/or customer support experience in the industry or similar
Must pass any drug screens, background checks and pre-employment tests as applicable.
Valid US Driving License.

Nice To Haves

Proven success in analyzing and forecasting trends
Strategic mindset with excellent analytical and conceptual skills
Strong relationship management skills
Solid interpersonal skills; written, verbal and listening
Strong process understanding in product and sales development
Ability to effectively manage and maintain peer and business relationships with a high degree of integrity and trust
Ability to motivate others and drive for results
Strong oral and written communication skills
Individual should be a self-starter and internally motivated
Effective project management skills
Ability to understand and analyze business requirements and convert them into marketing specifications and solutions
SAP working knowledge.

Responsibilities

Partnering with our factory-based Product and Engineering Teams to provide target product specifications and product features for completion of current and future product development of the product line
Define overall strategy, product roadmap and technical/feature specifications for new products based on long-term product vision, user needs, technical and market trends, and platform capabilities
Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, presentations, demos, how to guides etc.), to be used on the web, events and in campaigns
Provide on-going product support to dealer and direct sales teams
Gather comprehensive voice of customer analysis to support product development activities
Coordinate product development activities with engineering teams
Track and communicate competitor product activity and product trends to division and regional sales teams
Maintain competitive data files on pricing and market share
Identify new market opportunities and develop new and/or improved products to satisfy this market gap
Create and conduct sales training seminars and demonstrations
Liaise with the Product Support team to raise customer satisfaction levels
Ensure that products are priced competitively and in a way that will maximize profit opportunities for the JCB Group and the North American dealers
Develop materials and plans for inclusion in the Product Information Book
Coordinate with the Marketing Department to create marketing materials
Develop and maintain SAP sales configuration system
Attend relevant shows and conventions
Manage and nurture any direct reports.
Support the delivery of the Sales Training Curriculum. Includes building training materials and delivering the content to salespeople. Both classroom and in the field.
Working with the factory product teams to maintain the dealer ordering tool.
Travel is required, expect up to 30%.