Product Marketing Manager, API

you.com-posted 5 months ago
$150,000 - $185,000/Yr
Full-time • Mid Level
San Francisco, CA
51-100 employees
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We’re looking for a technical, and strategic Product Marketing Manager, API to drive awareness, adoption, and revenue for You.com’s suite of AI and Search APIs. In this role, you’ll own the full go-to-market strategy for our API products—crafting positioning, building developer-facing content, enabling sales, and partnering with product to shape roadmap and adoption loops. This role is ideal for someone who thrives at the intersection of product, marketing, and growth—with a passion for turning cutting-edge infrastructure into a compelling narrative.

  • Own positioning and messaging for our API offerings (Web, News, Search, ARI, RAG).
  • Define and segment the target developer and enterprise audiences (dev rels, CTOs, platform leads).
  • Build and launch technical content: landing pages, case studies, sample projects, blog posts, API documentation improvements.
  • Partner with sales to deliver API GTM collateral—battlecards, pitch decks, competitive benchmarks.
  • Activate developer adoption through tutorials, webinars, demos, and community engagement.
  • Run ABM-style campaigns to high-value technical buyers at strategic accounts.
  • Shape our API monetization strategy—trial funnels, usage-based pricing, free tier optimization.
  • Have 5-7 years in product or developer marketing, ideally at a SaaS or AI infra company.
  • Can translate deeply technical features into crisp, benefit-led storytelling.
  • Are fluent in the needs of developers, product teams, and CTOs.
  • Know how to build marketing that drives pipeline and adoption, not just brand.
  • Have experience with API ecosystems, SDKs, usage-based monetization models.
  • Move fast, own outcomes, and collaborate well cross-functionally.
  • Past experience marketing AI/ML, LLM APIs, or search infrastructure is a plus.
  • Familiarity with tools like Postman, Swagger, RapidAPI is a plus.
  • Exposure to GTM motions like self-serve trials + enterprise co-sell is a plus.
  • Hubs in San Francisco and New York City offering regular in-person gatherings and co-working sessions.
  • Flexible PTO with 11 U.S. holidays observed and a week shutdown in December to rest and recharge.
  • A competitive health insurance plan covers 100% of the policyholder and 75% for dependents.
  • 12 weeks of paid parental leave in the US.
  • 401k program, 3% match - vested immediately.
  • $500 work-from-home stipend to be used up to a year of your start date.
  • $1,200 per year Health & Wellness Allowance to support your personal goals.
  • Chance to collaborate with a team at the forefront of AI research.
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