Product Marketing Manager, AI Studio

Asana • San Francisco, CA

299d • $176,000 - $232,000 • Remote

About The Position

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. Asana recently entered a new era as a multi-product company in Collaborative Work Management with the launch of AI Studio—a no-code builder for embedding AI agents into workflows to automate busy work. We are looking for an experienced product marketer to join our collaborative team to help bring our multi-product vision to market with targeted enablement, campaigns, sales plays, pricing narratives, and more. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

Requirements

• 5+ years of experience in Product Marketing within B2B SaaS industry, with a strong track record for building out scalable sales enablement programs.
• Advanced experience working with GenAI and LLM technologies and how to bring AI products to market to serve customer needs.
• Proven ability to translate business objectives and customer insights into revenue-driving initiatives that support our sales teams.
• Deep product messaging and sales enablement experience, with the ability to craft compelling narratives across multiple content types.
• Excel at cross-functional collaboration, particularly in aligning sales, marketing, product, and customer success teams across multiple regions.
• Have strong analytical skills to measure and optimize campaign performance and derive insights from competitive market data.
• Exceptional written, visual, verbal communication, and presentation skills that can influence cross-functional teams with a clear vision.
• Passion for learning new products/industries and cutting through ambiguity in a fast-paced environment.

Responsibilities

• Lead the development and execution of go-to-market strategies for AI Studio, tailoring messaging and positioning to ensure product market fit.
• Drive sales enablement initiatives for global regions, creating sales plays, training materials, and programs that empower our go-to-market teams to build pipeline.
• Analyze market trends, competitive landscapes, and changing customer needs to help accelerate our growth across diverse industries and buyers.
• Track and measure performance metrics against revenue targets to continuously improve our go-to-market efforts, while uncovering new growth opportunities.
• Partner closely with sales, marketing, and customer success leadership to shape our multi-product business strategy and long-term vision.

Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree