Product Marketing Manager, AI and Agentic Products

workato • Palo Alto, CA

61d • $135,000 - $165,000

About The Position

Workato is looking for a Product Marketing Manager to help drive product marketing for Workato's AI and Agentic Products. The ideal candidate will be excited about both diving deep into the technical product details and crafting compelling narratives that communicate the unique differentiation and value of Workato's Agentic products.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 5 years of product marketing experience at a technology company
• Experience working at a fast-paced startup
• Experience marketing AI and agentic products to enterprise customers
• Experience marketing to line of business audiences
• Strong project management skills with the ability to manage multiple different simultaneous priorities
• Ability to work cross-functionally with both technical and GTM teams across sales, product, marketing, engineering, and more.

Responsibilities

• Positioning and Messaging: Translate technical product features into unique positioning and differentiation. Develop a comprehensive understanding of customer personas, including CIOs, line-of-business leaders, and end-users. Craft compelling, precision messaging that communicates how Workato's Agentic products uniquely solve customer needs and accelerate their agentic strategy and vision.
• Enablement: Build and operationalize training and enablement to ensure sales and GTM teams can effectively communicate the unique differentiation of Workato's Agentic products. Equip sales with tools and content to accelerate deals and revenue, such as pitch decks, demos, and battlecards. Equip marketing with messaging and content to enable scalable GTM efforts and campaigns.
• Use Cases: Work closely with product teams to define and quantify the impact of new use cases that enable enterprises to transform their business and drive productivity with the power of AI agents.
• Product Launches: Plan and drive the execution of agentic product announcements. Collaborate cross-functionally with marketing, sales, product, and Workato leadership to ensure product launches for new agentic products are well-executed and achieve marketing and sales goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Publishing Industries
• Number of Employees: 501-1,000 employees