Copy of Product Marketing Lead

Astra

25d • Remote

About The Position

As Astra's first Product Marketing Manager, you will be at the center of how we bring our payments infrastructure to market. This is more than a traditional product marketing position — it's an opportunity to build the messaging, positioning, and go-to-market strategy that will define how customers understand and adopt Astra's platform.
You'll own the full spectrum of product marketing: crafting compelling narratives around our API products, enabling our sales team to win deals, developing rich content that demonstrates real impact, and ensuring our positioning cuts through in a crowded fintech landscape. You'll also partner closely with the leadership team to inform roadmap priorities based on market feedback and to build marketing initiatives that drive pipeline and revenue.
Because this is an early hire on the go-to-market team, you'll have direct input into our messaging framework, the content we create, and the sales playbooks we build. You'll collaborate with leaders across sales, product, engineering, and customer success to ensure that Astra's value proposition resonates as powerfully as our technology performs.
This role is perfect for someone with the marketing expertise to drive results today and the strategic vision to build scalable go-to-market systems for tomorrow.

Requirements

• 3-5 years of product marketing experience, ideally at a fast-growing B2B SaaS, fintech, or payments company.
• Strong understanding of the payments ecosystem — processors, networks, compliance requirements, and how businesses evaluate infrastructure providers.
• Proven track record of successful product launches with measurable impact on pipeline, revenue, or market awareness.
• Exceptional storytelling ability. You can take complex technical concepts (APIs, webhooks, reconciliation flows) and make them compelling to both technical and business audiences across diverse industries and use cases.
• Ambition to structure and systems 0 to 1, and comfort in creating frameworks, templates, and playbooks that scale.
• Experience collaborating with Product, Sales, and Engineering teams to align on priorities and drive outcomes.
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus but not required).
• Payments Knowledge: Deep familiarity with payment rails (ACH, RTP, card networks), compliance frameworks (KYC/AML, PCI), and how API-first infrastructure works.
• Marketing Tools: Proficiency with CRM systems, marketing automation platforms, analytics tools, and presentation software.
• Content Creation: Strong writing and editing skills across formats – technical documentation, executive presentations, campaign copy, and social media.
• Data-Driven Mindset: Ability to define success metrics, track campaign performance, and use data to optimize messaging and tactics.
• Developer Marketing: Understanding of how to market to technical buyers; bonus points for experience with developer-focused content or community building.
• Project Management: Ability to manage multiple launches and initiatives simultaneously while maintaining quality and meeting deadlines.

Nice To Haves

• Fintech or Infrastructure Marketing: Previous work marketing B2B fintech products, payment APIs, or developer-focused infrastructure platforms.
• Sales Partnership: Direct experience enabling sales teams, participating in customer calls, and supporting enterprise deal cycles.
• Customer Research: Conducting win/loss interviews, customer advisory boards, or voice-of-customer programs to inform strategy.
• Competitive Intelligence: Building and maintaining competitive battlecards and market positioning frameworks in fast-moving categories.
• Demand Generation Collaboration: Working with growth marketing teams to optimize campaigns, account-based marketing strategies, and conversion funnels.
• Startup Experience: Building marketing functions from the ground up in high-growth environments where you wore multiple hats.

Responsibilities

• Go-to-Market Strategy: Develop and execute comprehensive launch plans for new payment products and platform features, coordinating across product, sales, and marketing teams.
• Content Development: Produce whitepapers, case studies, blog posts, webinar content, and email campaigns that educate the market and drive inbound demand.
• Positioning & Messaging: Create differentiated positioning that translates our technical capabilities into clear business value for target buyers — from technical decision-makers to finance leaders.
• Sales Enablement: Build pitch decks, battle cards, demo scripts, and objection-handling guides that empower our sales team to close deals faster and with higher confidence.
• Market Intelligence: Conduct ongoing customer research, competitive analysis, and win/loss analysis to inform product strategy and refine our messaging.
• Customer Advocacy: Develop compelling success stories and ROI narratives that demonstrate how Astra powers financial operations at scale.
• Product Evangelism: Represent Astra online and in-person, including industry conferences and events, building credibility and thought leadership in the payments ecosystem.
• Launch Execution: Own cross-functional launch timelines, ensuring coordinated execution across product releases, sales training, campaign activation, and customer communications.

Benefits

• Competitive compensation with equity in a growing fintech company.
• Remote-first culture with flexible working arrangements
• Small team, big impact — your work directly supports Astra’s ability to scale responsibly
• Professional growth opportunities in compliance and risk management
• Mission-driven — build infrastructure that powers financial innovation while meeting the highest regulatory standards

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level