Product Marketing Lead

Mparticle • New York, NY

239d • $182,000 - $245,000

About The Position

mParticle by Rokt is widely recognized as one of the leading customer data platforms, serving hundreds of global brands and helping them turn data to insights and insights to action. Built on top of end-to-end streaming architecture, we are committed to empowering businesses to deliver personalized and engaging experiences to their customers across all screens and devices. We believe that the opportunity to help teams activate insights from their customer data to deliver more relevant and adaptive experiences is more important than ever. In January 2025 mParticle merged with Rokt and became mParticle by Rokt. Together, our AI and ML-powered Rokt Brain and ecommerce Rokt Network will power more than 6.5 billion transactions, connecting 400 million customers across the world's leading companies. We are Rokt, a hyper-growth ecommerce leader. Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most. Rokt's AI Brain and ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies. We are a team of builders helping smart businesses find innovative ways to meet customer needs and generate incremental revenue. Leading companies drive 10-50% of additional revenue—and often all their profits—from the extra products or services they sell. This economic edge unleashes a world of possibilities for growth and innovation. At Rokt, we are committed to complete transparency in career paths and compensation. This is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability, available on our website. Rokt'stars constantly strive to raise the bar, pushing the envelope of what is possible.

Requirements

• 8+ years of Product Marketing or related roles, preferably in B2B SaaS—experience with CDP, martech, or adtech highly desired.
• Strategic Mindset: Ability to think big-picture and translate complex product capabilities into simple, compelling messages for different audiences.
• Storytelling Chops: Proven track record in creating engaging narratives, sales materials, and case studies that drive revenue and brand affinity.
• Analytical Rigor: Comfort with data, competitive research, and win/loss analysis to guide positioning and quantify impact.
• Collaboration & Communication: Skilled at building cross-functional relationships, leading without authority, and communicating effectively with executives and peers.
• Ownership & Initiative: Self-starter who thrives in a fast-paced environment, takes initiative, and can run projects end-to-end with minimal oversight.

Responsibilities

• Develop Verticalized Positioning & Messaging
• Craft crisp, tailored messaging that clearly communicates how the combined mParticle and Rokt offering addresses real-time relevance challenges.
• Stay ahead of market trends, competitor moves, and product differentiators to continually refine our positioning.
• Create High-Impact Product-Centric Content
• Produce engaging, bottom-of-the-funnel assets—such as thought leadership blogs, whitepapers, decks, and one-pagers—that accelerate sales and drive inbound interest.
• Collaborate with the Content Marketing team to ensure every asset resonates with our target accounts.
• Showcase Success Stories & Case Studies
• Identify and partner with clients to develop compelling success stories, testimonials, and case studies.
• Demonstrate the tangible ROI and incremental revenue gains achieved through mParticle's CDP and solutions.
• Develop Training & Enablement Assets
• Build product demos, feature playbooks, and battlecards for both internal and external training purposes.
• Lead regular enablement sessions to ensure that our GTM teams are fully equipped to articulate our value propositions effectively.
• Drive Product Launches & Go-To-Market Strategies
• Collaborate with Product Management to orchestrate seamless product launches.
• Define and execute go-to-market playbooks, segment-specific strategies, and marketing programs that capture mindshare and boost product adoption.
• Lead Competitive & Win/Loss Analysis
• Monitor market trends, competitive activities, and customer feedback.
• Synthesize insights to refine our positioning and inform the product roadmap.
• Support Analyst Relations
• Nurture relationships with key industry analysts.
• Secure strategic coverage and endorsements that reinforce our market leadership and amplify our brand voice.

Benefits

• Accelerate your career. We offer roadmaps to leadership and an annual training allowance.
• Become a shareholder. Every Rokt'star gets equity in the company.
• Enjoy catered lunch every day and healthy snacks in the office.
• Access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and great health benefits for you and your dependents.
• Dog-friendly office.
• Extra leave (bonus annual leave, sabbatical leave etc.).
• Work with the greatest talent in town.
• See the world! We have offices in New York, Seattle, Sydney, Tokyo and London.
• We believe we're better together. We love spending time together and are in the office most days (teams are in the office 4 days per week). We also get that you need to balance your life and your commitments so you have the flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree