Product Marketing Lead, Manufacturing

Snowflake•Menlo Park, CA

56d

About The Position

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. At Snowflake, we're redefining what’s possible with data and AI. From our inception, we've been driven by a singular mission: to build a cloud data platform that empowers every user with accessibility, affordability, and unmatched performance. With our unique architecture designed for the cloud from the ground up, Snowflake seamlessly blends the power of core data warehousing, native AI capabilities, privacy-preserving collaboration and the flexibility of the cloud—all at a fraction of the cost of traditional solutions. As the Product Marketing Lead for Snowflake’s Manufacturing vertical, you will be the strategic marketing lead for the company’s offerings in this fast-growing industry. You’ll be responsible for crafting and communicating compelling go-to-market programs that illustrate how Snowflake’s AI Data Cloud empowers the manufacturing ecosystem to solve their most critical business challenges. This includes supporting key sub-industries including industrial manufacturing, automotive, energy, aerospace, high-tech, and more.

Requirements

8+ years of experience in product marketing or related experience; knowledge of and experience in the manufacturing industry is preferred
Proven ability to create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries
Exceptional written communication skills and ability to synthesize complex, technical information into clear and concise presentations and plans that resonate with executive-level and technical audiences
Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner
Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem
Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives
BA/BS, MBA preferred

Responsibilities

Collaborate with cross-functional teams, including go-to-market strategy, sales, and demand generation, to lead planning and ensure the cohesive execution of marketing strategies that drive awareness, adoption, and industry growth.
Develop and execute go-to-market strategies tailored to the manufacturing industry, including positioning, messaging, and differentiation strategies that align with market needs
Create compelling and differentiated messaging, value propositions, thought leadership content, sales assets, customer stories, and industry-specific collateral to be used by Snowflake marketing and sales teams, as well as partner teams
Work closely with the sales organization to drive use case implementation and product adoption through sales plays and enablement materials that empower sales teams to effectively engage and win in the market
Establish Snowflake as a trusted thought leader in manufacturing data transformation through industry events, webinars, blogs, and customer advocacy initiatives
Execute and be accountable for the success of go-to-market campaigns
Leverage data to identify opportunities, guide decisions, and measure performance of go-to-market activities
Engage with customers, partners, and sales teams to gather insights and amplify Snowflake’s value proposition and messaging in the manufacturing industry