Product Marketing Intern

XIFIN • San Diego, CA

3d • Onsite

About The Position

The Product Marketing Intern will support two high‑visibility radiology initiatives. These initiatives are central to strengthening XiFin’s market authority, enhancing sales enablement, and informing long‑term go‑to‑market (GTM) strategy within the radiology segment. Working under the guidance of Product Marketing leadership, the Product Marketing Intern will assist with research coordination, data organization, insight development, and content preparation. This work enables senior team members to focus on strategic positioning, executive‑level messaging, and external partnerships. In this position, the intern will play a meaningful role in shaping data‑backed thought‑leadership assets, such as the Aunt Minnie survey insights and the Radiology Denial Impact Report, that directly support in‑year pipeline generation and competitive differentiation.

Requirements

• Must be currently enrolled in a bachelor’s degree program or higher in Marketing, Communications, Business or relevant discipline.
• Working knowledge of LinkedIn and ZoomInfo
• Proficiency with Microsoft 365 applications (Excel) or Google for Work applications (Google Sheets)
• Familiarity with Salesforce and HubSpot
• Collaboration and facilitation skills

Responsibilities

• Support two priority radiology initiatives by helping organize, analyze, and synthesize inputs for the XiFin–Aunt Minnie role‑based radiology survey and the Radiology Denial Impact Report, ensuring insights are accurate, defensible, and ready for market use.
• Translate research into actionable insights by summarizing survey findings and denial trends into clear themes, contrasts, and implications that Product Marketing, Sales, and leadership can use in executive‑level radiology conversations.
• Enable in‑year pipeline generation by helping prepare sales‑ready materials (summaries, talking points, presentation inputs) that quantify denial risk, payor friction, and revenue leakage in radiology—supporting competitive differentiation in active deals.
• Conduct market and competitive research focused on radiology reimbursement, denials, prior authorization, and payor behavior to ensure XiFin’s messaging reflects real‑world pressures facing radiology practices and health systems.
• Assist with account and segment analysis by using tools like ZoomInfo and Salesforce to support radiology‑focused targeting, account mapping, and whitespace identification aligned to campaign and sales priorities.
• Collaborate across Marketing and Sales teams to ensure insights from research are reflected consistently across campaigns, content, and sales enablement efforts.
• Maintain quality and consistency across research outputs and supporting materials, ensuring accuracy, clarity, and alignment with XiFin’s radiology GTM strategy before external or internal use.
• Work with marketing team to analyze the relationship between independent radiology accounts and hospitals.
• Assist in drafting marketing content and managing publisher content syndication campaigns in Teamwork.

Benefits

• Comprehensive health benefits including medical, dental, vision, and telehealth
• 401(k) with company match and personalized financial coaching to support your financial future
• Health Savings Account (HSA) with company contributions
• Wellness incentives that reward your preventative healthcare activities
• Tuition assistance to support your education and growth
• Flexible time off and company-paid holidays
• Social and fun events to build community at our locations!

What This Job Offers

• Career Level: Intern