Product Marketing Intern

Genesys • Durham, NC

2d • Remote

About The Position

We are seeking a strategic and highly motivated Product Marketing Intern to support our Product Marketing team in driving market intelligence, sales enablement, and go-to-market (GTM) execution. This role is designed for an individual passionate about translating complex product innovations into compelling market narratives, supporting competitive positioning, and ensuring that sales and marketing teams are equipped with the insights and materials they need to win in the market. As a Product Marketing Intern, you will play a key role in tracking the product roadmap, ensuring messaging consistency, conducting competitive and market research, and supporting strategic go-to-market initiatives. This is an opportunity to gain hands-on experience in B2B technology marketing, work cross-functionally with product, sales, and marketing teams, and develop a strong foundation in strategic product marketing.

Requirements

• Currently pursuing a degree in Marketing, Business, Communications, Software Engineering, or a related field.
• Strong strategic thinking skills with the ability to analyze competitive landscapes and market trends.
• Excellent storytelling and communication skills, with an ability to craft compelling product narratives.
• Understanding of go-to-market strategies and the role of product marketing in revenue growth.
• Familiarity with sales enablement and B2B buyer journeys.
• Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)
• Ability to work independently and collaboratively, managing multiple tasks in a fast-paced environment.
• A strong curiosity for technology, competitive strategy, and product positioning.

Responsibilities

• Assist the Product Marketing team in creating and refining pitch decks and GTM decks to equip sales teams with compelling narratives that communicate product value.
• Support roadmap tracking efforts, ensuring that key product updates and launches are communicated effectively to internal teams.
• Conduct competitive audits, tracking key competitors, their positioning, and differentiators, and synthesizing market trends into actionable insights.
• Help maintain and standardize product messaging and value propositions, ensuring consistency across sales, marketing, and product communication channels.
• Assist in refining and maintaining buyer and user personas, ensuring they are backed by data and reflect the evolving needs of their target audience.
• Provide assistance in analyst relations efforts, including gathering materials and insights to strengthen positioning in market research reports.
• Collaborate with Sales, Product, and Marketing teams to ensure alignment on go to market.
• Track and measure the impact of product marketing initiatives, contributing insights for continuous improvement and strategic decision-making.
• Provide general support to the Product Marketing team as needed.

Benefits

• Strategic, hands-on experience in product marketing, competitive positioning, and GTM execution.
• Cross-functional exposure to Product Management, Sales, and Marketing teams.
• Mentorship and professional development from experienced Product Marketing professionals.
• Flexible work schedules, including remote work opportunities.
• The opportunity to contribute to real-world projects with tangible business impact.
• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Number of Employees: 1,001-5,000 employees