Product Marketing Intern

NEW ERA CAP LLC•Buffalo, NY

7d•$17•Onsite

About The Position

The role of the Product Marketing Intern is an integral member of the Licensed Marketing Team adding value through supporting key product storytelling efforts across league moments and seasonal collections. This intern will gain meaningful exposure to product launches, brand positioning, and emphasizing key selling points.

Requirements

Proficient in Microsoft Word, Excel, and PowerPoint, with the ability to quickly learn and adopt new system
Comfortable collaborating effectively with cross-functional teams
Strong attention to detail and commitment to accuracy
Highly organized with the ability to manage multiple priorities and meet deadlines
Excellent verbal and written communication skills; able to communicate professionally via phone, email, and in-person
Flexible and adaptable; able to respond quickly to changing circumstances
Innovative mindset with the ability to enhance existing processes and solutions
Enthusiastic, proactive, and positive, with a track record of managing change with persistence and urgency
Must be currently enrolled in a Bachelor’s or Master’s program within Communications, Marketing or a related field

Responsibilities

Learn about all of the different headwear and apparel products that New Era Cap has to offer
Support the Licensed Marketing Team by helping to educate its members on new products and their intricacies
Author Product Copy for select programs
Brainstorm ways to showcase product features in new and innovative ways
Assist with PR-related content development
Support the Licensed Marketing Team’s Go-To Market Strategy from a product lens
Research athletes/influencers who would be ideal for new and emerging products
Analyze how competitors are marketing their products
Aid product seeding efforts
Help to organize marketing photography samples
Collaborate with the Licensed Marketing Team to author re-cap decks, featuring product information
Work with the Licensed Marketing Team to help ensure smooth product launches
Keep all sensitive matters confidential
Other projects as assigned