Product Marketing IC3

Microsoft • Redmond, WA

5d • $85,100 - $169,800

About The Position

The Microsoft 365 Consumer Marketing team is looking for an experienced Mobile Growth Lead to define and drive the end-to-end mobile growth strategy across our portfolio of consumer apps, including Word, Excel, PowerPoint, Outlook, OneDrive, and Microsoft Defender. In this role, you will shape our mobile strategy, define where we invest, execute on high visibility programs and identify new opportunities and innovations to grow consumer enthusiasm and total active users on mobile.

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business OR equivalent experience.

Nice To Haves

• Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
• Experience defining and executing mobile marketing programs and campaigns.
• Proven track record of collaboration, influencing others and communicating with executive audiences.
• Background in consumer freemium software or services preferred.

Responsibilities

• Build and own a framework to guide the mobile apps go-to-market strategy across our full Microsoft 365 Portfolio: Word, Excel, PowerPoint, Outlook, OneDrive, and Microsoft Defender.
• Own the App Store Optimization (ASO) program end-to-end, including store listing strategy, keyword and creative iteration, experimentation, and performance reporting to improve visibility and conversion.
• Own and optimize a multi-million-dollar mobile media program, including channel strategy, audience/targeting, creative testing, budget pacing, and ROI-driven optimization.
• Partner with product and data science teams to evolve mobile measurement framework to improve decision making across the funnel (e.g., attribution, incrementality, LTV, usage tracking).
• Translate insights into clear investment recommendations across tactics and KPIs.
• Act as the consumer organization’s center of excellence for mobile marketing, defining best practices, playbooks, and governance, and upleveling partner teams through consultation and knowledge sharing.
• Understand mobile marketing trends and user behaviors to identify growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level