Product Marketing & Go to Market Analyst II - (Hybrid)

Worldpay

86d • $79,400 - $129,500

About The Position

Are you ready to write your next chapter? Make your mark at one of the biggest names in payments. We’re looking for a Product Marketing & Go to Market Analyst II. Every day, our teams innovate across the world of finance. We collaborate to work smarter, while making a difference. We believe in diversity and inclusivity, giving a voice to everyone on the team. And we celebrate our success together. If you want to make an impact in fintech, we’d like to know: Are you Worldpay? This position is hybrid out of one of our US Hubs: Cincinnati, Atlanta, Denver.

Requirements

• 2-4 years of product marketing experience with at least 1 year in a market-facing role.
• Exceptional ROI-tracking skills.
• Comfortable speaking in front of large groups and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, and third parties.
• Ability to see the bigger picture while balancing long-term strategies with immediate market dynamics.
• Attention to detail; comfortable thoroughly learning their product and documenting all nuances.
• Experience working across multiple teams with the ability to influence others without direct authority.
• Bachelor’s degree in business or marketing.

Responsibilities

• Assist in the development and execution of the go-to-market (GTM) strategy for a product, bridging the gap between product development, marketing, and sales.
• Conduct market research to understand customer needs.
• Craft compelling messaging that highlights product features and benefits.
• Monitor product performance to drive adoption and revenue.
• Understand our buyers, who they are, how they buy and their key buying criteria.
• Conduct market research and competitor analysis to identify market needs and pain points.
• Translate product features into compelling customer-facing messaging.
• Guide and inform the GTM strategy - which channels, what type of merchant, which partners and when.
• Support product launch initiatives, ensuring the product is ready and marketed effectively.
• Partner to develop sales tools and collateral; act as an advisor on all training materials.
• Partner closely with LOB Marketing and Central Marketing teams to develop and execute marketing campaigns.
• Create product content (videos, blogs, presentations), and manage promotional events.
• Work closely with Product, Sales, Engineering, and other stakeholders to align strategies.
• Monitor key performance metrics and analyze data to evaluate the success of marketing strategies.

Benefits

• Competitive compensation.
• Pay range for this full-time position is $79,400.00 - $129,500.00.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees