Product Marketing Engineer

HG Insights

12d

About The Position

HG Insights is a leader in technology intelligence, providing data-driven insights that help businesses make strategic decisions about technology investments and market opportunities. We transform raw data into actionable intelligence that drives revenue growth and competitive advantage for our customers. About the Role We're looking for a Product Marketing Engineer to join our Product Marketing team. Someone who's as comfortable building product flows and demos as they are creating content that makes technical concepts click for marketers, sellers, and RevOps professionals. This isn't a traditional marketing or technical role. It's the rare hybrid where you'll spend your mornings hands-on in our product building demos and implementation examples, and your afternoons turning that technical knowledge into snackable content that our market actually wants to consume.

Requirements

Technical fluency: You've implemented marketing/sales/RevOps tools before. You understand data flows, integrations, APIs, and how GTM tech stacks work together
Market understanding: You know the personas we sell to - demand gen marketers, SDRs, sales ops, RevOps - and you understand their use cases and pain points
Comfortable on camera: Can record clear, engaging demos and walkthroughs without needing multiple takes
Self-sufficient: Can figure out how to build something in a product without extensive hand-holding
Fast learner: Can get up to speed on new products and use cases quickly

Nice To Haves

Experience with MarTech, sales tech, or GTM data platforms e.g. Clay, ZoomInfo, 6sense, Apollo, etc.)
Background as a solutions engineer, implementation engineer, or customer success engineer
Experience creating technical content, documentation, or enablement materials
Agency background with exposure to multiple platforms and vendors
Understanding of data/analytics tools and how technical buyers evaluate products

Responsibilities

Create technical content that doesn't feel like marketing: Build video demos, implementation guides, flow examples, and technical walkthroughs that speak the language of GTM professionals
Be hands-on with the product: Build actual implementations, test use cases, create proof-of-concept flows - you need to genuinely understand how it works to explain it well
Demo like a pro: Record polished product demos quickly and effectively, showing real use cases that resonate with our buyers
Sense-check everything: Review and validate technical content (especially AI-generated content) to ensure it's accurate and speaks the right language to our market
Stay close to competitors: Understand how our product compares to alternatives in the market and be able to articulate differences clearly
Work fast: Create multiple pieces of content per week - we value volume and velocity alongside quality

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume