Product Marketing Director - Solutions

Arctic Wolf

102d

About The Position

The Product Marketing Director is responsible for leading the messaging, positioning, and go-to-market strategy for solutions across the Arctic Wolf Portfolio. This role synthesizes market, product, and competitive inputs into actionable marketing strategies to drive product adoption and revenue growth. The Director will focus on effectively marketing Arctic Wolf solutions while collaborating across Sales, Marketing, and Product Management teams.

Requirements

• 8+ years of B2B software product marketing or solutions experience, including at least 3 years of product marketing experience with security operations solutions such as endpoint, MDR, incident response, SIEM, cloud security, network security, and security awareness training.
• 2–4 years of team leadership experience, with a proven ability to inspire and develop high-performing teams.
• Strong knowledge of the cybersecurity industry, with an understanding of market dynamics in security operations and competitors.
• Proven ability to translate technical features into compelling customer benefits.
• Exceptional written and verbal communication skills.

Nice To Haves

• Bachelor’s degree required; MBA preferred.

Responsibilities

• Cross Functional Leadership - Must work cross functionally to define the total value of the Arctic Wolf solution including positioning and packaging, vertical use cases and bundling, and then enable the organization to sell the solution and track progress.
• Partner with Pricing and packaging and the value team to drive the business value story for Arctic Wolf Customers.
• Messaging and Positioning - Must develop messaging and positioning to explain the total value of Arctic Wolf per industry vertical.
• Broad Cybersecurity Expertise - Must have a strong working knowledge of the security operations market to generate strategies for potential marketing campaigns encompassing the total value of the Arctic Wolf per solution or per industry.
• Thought Leadership - Partner with Arctic Wolf’s marketing teams to develop the plan and to help identify how we tell our product and solution story through various forms of communication (blogs, whitepapers, videos, presentations, etc.).
• Solutions Marketing – Partner with demand gen and field marketing teams to build campaigns and revenue plays specific to verticals.
• Sales Enablement - Create and deliver messaging docs, pitch templates, playbooks, and partner with Sales Enablement to empower the sales team to go and win the business with a solutions approach.

Benefits

• Equity for all employees
• Flexible time off, paid volunteer days, and paid parental leave
• 401k & RRSP matching program
• Enhanced maternity leave and fertility support services
• Robust Employee Assistance Program (EAP) for mental health services
• Training and career development programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees