Product Marketing Director, Marketplace

The Knot Worldwide • New York, NY

196d

About The Position

At The Knot Worldwide, we help couples connect with the right vendors to bring their weddings to life. As the Director of Product Marketing for our Marketplace, you will play a critical leadership role in shaping the strategy, positioning, and success of the products that help couples find and book their dream wedding team. You will work at the intersection of product, marketing, research, and revenue to deliver experiences that drive growth, deepen customer engagement, and reinforce our category leadership. You’ll bring together deep customer insights, strong strategic thinking, and a bias toward action to influence both the product roadmap and go-to-market execution. Your leadership will help ensure that our marketplace delivers on its promise to both couples and vendors—through compelling positioning, measurable outcomes, and market-differentiated features.

Requirements

• 10+ years of experience in product marketing
• Deep experience in B2C, two-sided marketplaces, or platforms serving SMBs.
• Demonstrated ability to influence product strategy through customer insights, market research, and performance metrics.
• Track record of owning go-to-market strategies for complex products and driving measurable impact.
• Strong communication skills, including experience presenting to executive leadership and translating insights into action.
• Experience mentoring others in messaging, research, testing, and storytelling.
• Proven ability to lead cross-functional efforts and drive alignment across diverse stakeholders.
• Outstanding writer and editor with exceptional attention to detail.
• Strong player-coach mentality, excels at strategic thinking as well as rolling up sleeves to get things done.
• Ability to work in a fast-paced environment with all levels of management.
• Bachelor's Degree with a strong academic record.

Responsibilities

• Serve as a key contributor to the product and marketing planning process, translating business goals into product marketing strategies and team-level objectives.
• Partner closely with Product, Design and Data leadership to define the product roadmap, ensuring it is grounded in customer insights, market trends, and business opportunity.
• Develop business cases for high-impact initiatives, driving clarity and alignment across cross-functional stakeholders.
• Lead the development of differentiated, customer-backed positioning for our Marketplace and its core features.
• Define messaging frameworks and claims architecture that resonate across customer segments and touchpoints.
• Understand the key levers of business performance—including advertising, packaging, and pricing—and influence strategies accordingly.
• Act as an internal expert on customer needs within the Marketplace category, defining target segments and identifying unmet needs.
• Conduct and synthesize market, behavioral, and competitive research to inform product strategy, messaging, and roadmap prioritization.
• Lead go-to-market planning and cross-functional launch efforts for high-impact initiatives.
• Partner with marketing teams to drive awareness, consideration, and usage of key marketplace features.
• Use rigorous testing methodologies to validate messaging, inform rollout strategy, and optimize adoption.
• Share learnings and insights across teams to drive a culture of test-and-learn and continuous improvement.
• Present insights, plans, and outcomes to executive stakeholders with clarity and confidence; influence product and business priorities through strategic storytelling and data.
• Collaborate with leaders across the company to shape shared decision-making frameworks.
• Proactively identify problem areas and lead the cross-functional path to resolution.

Benefits

• Flexible vacation
• Generous parental leave
• Holistic offerings to support mental wellbeing, physical health, and financial planning
• Engaging perks and discounts
• Hybrid work approach with opportunities for in-person collaboration

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees