Product Marketing Campaign Manager

Booz Allen Hamilton•McLean, VA

About The Position

Product Marketing Campaign Manager The Opportunity: We are seeking a B2B Product Marketing Campaign Manager to drive marketing activities that support the go-to-market efforts for our growing portfolio of products and partner and reseller offerings. As a company transitioning from a services focus to a hybrid product and partner model, this role will be pivotal in shaping how we bring these new offerings to market. This is a strategic, cross-functional role that requires outstanding collaboration, messaging expertise, and campaign management skills. The ideal candidate will thrive in a fast-paced, evolving environment and excel at creating structure amid complexity. Join us. The world can’t wait.

Requirements

10+ years of experience in B2B marketing
Experience in partner, alliance, or channel marketing, including co-marketing initiatives
Knowledge of technology products, platforms, or solutions, including in regulated or complex industries
Knowledge of creating messaging frameworks, value propositions, and differentiated positioning for target audiences
Ability to lead cross-functional initiatives without direct authority
Ability to develop compelling collateral and sales enablement assets such as one-pagers, pitch decks, and case studies
Ability to manage integrated campaigns, including objective setting, stakeholder alignment, and execution coordination
Ability to collaborate across teams and build stakeholder alignment
Ability to deliver projects on time in a dynamic environment
Bachelor’s degree

Nice To Haves

Experience with services-to-product transformations or hybrid services-and-product business models
Experience with governance models and processes for approvals and risk management
Experience using marketing tools such as customer relationship management, marketing automation platforms, content management systems, or analytics dashboards
Experience identifying and executing on industry event sponsorships and conference opportunities
Knowledge of operating within a regulated business environment and navigating legal and compliance reviews
Knowledge of enterprise sales processes and the role of marketing in supporting sales enablement
Ability to create and oversee the development of thought leadership content to drive industry credibility
Ability to be highly adaptable and comfortable working in an evolving business environment
Possession of excellent interpersonal and project management skills
Bachelor’s degree in Marketing, Business, Communications, or a related field