Product Marketing, Attribution, Apple Ads

Apple • Cupertino, CA

87d

About The Position

At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone. Would you like to shape the future of what advertising can be? We’re looking for an expert product marketer who will inform, shape, and help deliver what an advertising platform for Apple can be. Reporting to the Global Head of Product Marketing, this person will drive the go-to-market strategy for our growing advertising business. A deep understanding of performance marketing and the advertising landscape is ideal. Direct experience working for or with advertising platforms, agencies, or performance media companies is beneficial. If this sounds like you, we’d love to hear from you!

Requirements

• BA/BS or above in Communications, Marketing, Advertising, Business, Engineering or related field.
• 10+ years experience developing B2B marketing strategies with a focus on measurement, reporting and attribution.

Nice To Haves

• Extraordinary written and verbal communication skills with the ability to make the complex simple.
• Relentless attention to detail, thoughtfulness, and curiosity.
• Some travel required.
• Strong background in advertising technology.
• Familiarity with key performance metrics in digital advertising (e.g., ROI, ROAS, CPA, LTV) and how to optimize them to achieve marketing objectives.
• Skilled at building relationships and leading through influence.
• Ability to discuss and debate ideas in a collaborative way.
• Experience in developing an informed point of view and driving quality work across a geographically distributed team.
• Ability to navigate through ambiguity to move initiatives forward — from strategy and concept to delivery.
• Appreciation for Apple culture and values, and energy for the challenges of redefining and demonstrating the benefits of user-centric advertising products.
• Self-starter who can work independently and demonstrate creative and critical thinking.
• Ability to adapt quickly to changing priorities and needs, and comfort with ambiguity.
• Extraordinary attention to detail.
• Exposure to or experience within the marketing measurement partner landscape.

Responsibilities

• Lead the development and execution of strategies to help clients effectively attribute their campaigns on our advertising platform.
• Focus on enabling advertisers to accurately measure the effectiveness of their campaigns.
• Provide actionable insights and ensure that our platform offers groundbreaking attribution solutions.
• Work closely with cross-functional teams to communicate value propositions.
• Drive product adoption and shape the product roadmap based on market demands and customer feedback.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees