Product Marketing and Commercialization Manager

Splitit • Atlanta, GA

73d • Hybrid

About The Position

We are seeking a dynamic, strategic, and execution-oriented Product Marketing & Commercialization Manager to join our growing global marketing team. This hybrid role blends product marketing, commercialization strategy, and event execution-ideal for someone who can develop go-to-market plans, drive adoption, and execute campaigns that position Splitit as the leading embedded payments solution for merchants and partners. You will report to the Head of Global Marketing and work closely with cross-functional teams across Product, Sales, Customer Success, and Partnerships.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in B2B marketing, product marketing, or commercialization, ideally in payments, fintech, POS lending, or SaaS.
• Proven track record in launching and marketing new products, building campaigns that drive adoption, and achieving growth targets.
• Excellent written and verbal communication skills; able to craft clear messaging and deliver impactful presentations.
• Highly organized with exceptional project management skills and the ability to handle multiple priorities in a fast-paced environment.
• Analytical mindset, comfortable using data to optimize campaigns and measure success.
• Collaborative team player who thrives in a cross-functional, global organization.

Nice To Haves

• Strong understanding of card payments, card acquiring, and financial technology is a plus.
• Experience using HubSpot, Canva, LinkedIn Campaign Manager, or similar marketing platforms is a plus.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new product launches and feature enhancements, ensuring alignment with company objectives and market opportunities.
• Conduct market analysis to identify customer needs, competitive trends, and emerging opportunities within the payments, BNPL, and fintech ecosystem.
• Craft clear, compelling positioning and messaging that differentiate Splitit's offerings and resonate with key audiences (merchants, partners, and consumers).
• Build and deliver sales enablement tools, product one-pagers, and training materials to empower the commercial team.
• Collaborate with Product to ensure feature launches are customer-ready and marketing-led from concept to release.
• Track and report campaign performance, ROI, and event impact against commercial objectives.
• Partner with internal stakeholders to ensure consistent storytelling and unified go-to-market execution.
• Serve as a key liaison between Marketing, Product, and Sales to ensure alignment of product readiness, positioning, and pipeline development.
• Collaborate with external partners (agencies, vendors, influencers) for joint campaigns or launch initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Number of Employees: 51-100 employees