Product Marketing Analyst I

Daimler Truck North America • Portland, OR

3h • Hybrid

About The Position

Inside the Role The Creative Service Portfolio Marketing Coordinator on the Service Portfolio Marketing and Enablement team within the Fleet Services Group (FSG) plays a pivotal role in shaping and elevating the service marketing presence of FSG. This position focuses on expanding and enhancing the FSG Digital Playbook, collaborating closely with product management teams to develop compelling product marketing content, and creating clear, impactful communications and copy for handoff to the integrated marketing team and internal partners for review. The coordinator will own the audit and maturation of FSG marketing documentation and collateral, ensuring consistency, accuracy, and alignment with brand standards. Additionally, this individual will partner with product marketing managers to further develop awareness campaign strategies for dealerships, supporting initiatives that drive engagement and growth. This role requires creativity, attention to detail, and strong collaboration skills to support product launches, marketing campaigns, and strategic projects that advance FSG’s market presence. Posting Information We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected. We Take Care of Our Team What You Drive at DTNA: Expand and enhance the Fleet Services Group Digital Playbook to ensure it remains a dynamic and comprehensive resource. Collaborate with product management teams to develop and refine product marketing content that supports FSG priorities. Create and produce communications and copy for dealer and internal audiences, ensuring readiness for integrated marketing execution. Own the audit and maturation of marketing documentation and collateral, partnering with stakeholders to standardize and improve materials. Support and shape the services awareness campaign strategy focused on dealers and end customers in partnership with product marketing managers. Participate in brainstorming sessions to generate creative concepts and shape marketing strategies. Provide project management and coordination for product launches, special projects, marketing programs, and customer interactions. At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all. That is what we are working toward - for all who keep the world moving. Additional Information This position is not open for Visa sponsorship or to existing Visa holders Applicants must be legally authorized to work permanently in the country the position is located in at the time of application Final candidate must successfully complete a criminal background check Final candidate may be required to successfully complete a pre-employment drug screen Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions EEO - Disabled/Veterans Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status. For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.

Requirements

• Bachelor’s degree and some experience working in a marketing environment OR six years of relevant experience in lieu of degree.
• Must be able to manage multiple priorities and work in a fast-paced environment.
• Must possess a high level of attention to detail with strong project management and organizational skills.
• Must have strong communications skills and be able to collaborate with internal and external partners.
• Have the aptitude to learn new creative systems to support Service Marketing content.
• Must have completed an internship at DTNA.

Nice To Haves

• Trucking knowledge.

Responsibilities

• Expand and enhance the Fleet Services Group Digital Playbook to ensure it remains a dynamic and comprehensive resource.
• Collaborate with product management teams to develop and refine product marketing content that supports FSG priorities.
• Create and produce communications and copy for dealer and internal audiences, ensuring readiness for integrated marketing execution.
• Own the audit and maturation of marketing documentation and collateral, partnering with stakeholders to standardize and improve materials.
• Support and shape the services awareness campaign strategy focused on dealers and end customers in partnership with product marketing managers.
• Participate in brainstorming sessions to generate creative concepts and shape marketing strategies.
• Provide project management and coordination for product launches, special projects, marketing programs, and customer interactions.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees