Utilize knowledge with engine products to manage the coordination and overall integration of technical activities for key product line lifecycles. Utilize technical knowledge to understand and interpret engine market and industry trends and lead initiatives for new product introduction and existing product change introduction. Utilize engineering knowledge to manage the development of the long-term product line strategy, forecast, and annual operating plan. Utilize knowledge with engine products to understand target market segments and competitive landscape. Drive management of the product lifecycle, and determine when products should be deemed obsolete due to product lifecycle changes. Recommend improvement process changes that will improve Value Package Introduction and Value Package Change processes. Develop work plans for Product Managers and Associate Product Managers to deliver product line results, provide guidance and direction on problems and issues. Develop or implement policies, standards, or procedures for engineering and technical work. Confer with management, production, or marketing staff to discuss engineering project specifications or procedures and assess project feasibility by analyzing technology, resource needs, or market demand. Aggregate appropriate inputs from customer perception, competitor positioning, alternative product capabilities, and determine where to compete for business within the target market segment. Manage the coordination and overall integration of technical activities in engineering product line projects. Identify engineering market research needs and requirements and review findings in order to work closely with market and segment leaders to translate findings into product attributes and associated product marketing plans. Identify and implement key product direction in support of marketing and engineering strategies and provide input to the Strategic Planning Process. Conduct complex market research and develop marketing communication plans for engineering products and systems. Align engineering and system products to global brand strategy and collect and interpret user satisfaction data integrating Voice of the Customer.