Product Manager, Workflow Infrastructure (Ads Platform)

Netflix•Los Angeles, CA

1d•$240,000 - $725,000

About The Position

This PM will be responsible for building a new foundational technology that connects systems across Netflix Ads. Our Workflow Infrastructure will enable product teams to design, assemble, and operate configurable, multi-user workflows (spanning UI and API) without creating fragile one-off applications. This means building for other builders; laying the foundations for our stunning colleagues across engineering, product, data science, sales, and operations. The goal is to dramatically increase the velocity and reliability of complex multi-party workflows across different teams (e.g., approvals, handoffs, changes, troubleshooting), and to make cross-surface experiences uniform, auditable, and automatable. This PM will: Define and own the end-to-end product vision for a shared Workflow Infrastructure that spans every Netflix Ad Suite surface. Deliver a platform (APIs, SDKs, UI components) that product teams can plug into to create composable workflows using reusable building blocks (steps, policies, approvals, automations). Establish governance, privacy, and safety standards in partnership with Legal, Privacy, Policy, Operations, and Finance to ensure responsible, auditable outcomes. Partner with Experience Design to invent guided, task-focused flows that reduce handoffs, context switching, and cycle time for operators and customers. Serve as connective tissue across PMs in demand, supply, creatives, reporting, insights, policy, and more; aligning roadmaps and eliminating duplicative workflow logic. Integrate with third-party applications (e.g., Salesforce, Jira) where needed while charting a path to consolidate tools and increase automation. Define and track success metrics such as workflow time reductions, handoff/approval latency, platform adoption, and partner satisfaction; iterate quickly based on data and feedback. Orchestrate both the strategy and the shared platform that deliver uniform, intuitive, and high-impact experiences for every stakeholder.

Requirements

Experience: 10+ years of Product Management experience with a proven track record of launching and scaling foundational platforms that power complex, multi-user workflows (like, media planning, creative approvals, customer onboarding).
Domain Acumen: Deep understanding of advertising-oriented workflows; publisher-side experience preferred, demand-side experience also valuable.
Visionary Leadership: Ability to deliver a comprehensive roadmap and vision for composable, workflows that support varied customer groups and use cases.
Technical Depth: Comfort with the concepts behind modern workflow systems (state machines, orchestration, versioning, approvals, auditability, RBAC/ABAC, policy engines, APIs/SDKs, webhooks, observability).
Collaborative Skills: Proven experience working with cross-functional partners including Operations, Demand Management, Policy, Finance, Design, Engineering, Data Science, and other Product teams.

Responsibilities

Define and own the end-to-end product vision for a shared Workflow Infrastructure that spans every Netflix Ad Suite surface.
Deliver a platform (APIs, SDKs, UI components) that product teams can plug into to create composable workflows using reusable building blocks (steps, policies, approvals, automations).
Establish governance, privacy, and safety standards in partnership with Legal, Privacy, Policy, Operations, and Finance to ensure responsible, auditable outcomes.
Partner with Experience Design to invent guided, task-focused flows that reduce handoffs, context switching, and cycle time for operators and customers.
Serve as connective tissue across PMs in demand, supply, creatives, reporting, insights, policy, and more; aligning roadmaps and eliminating duplicative workflow logic.
Integrate with third-party applications (e.g., Salesforce, Jira) where needed while charting a path to consolidate tools and increase automation.
Define and track success metrics such as workflow time reductions, handoff/approval latency, platform adoption, and partner satisfaction; iterate quickly based on data and feedback.
Orchestrate both the strategy and the shared platform that deliver uniform, intuitive, and high-impact experiences for every stakeholder.