Product Manager, TruAudience Consumer Insights
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About The Position
Consumer Insights is a core pillar of the TruAudience platform, empowering some of the world's largest brands, retailer, and media companies to understand and engage their customers more deeply. Leveraging our powerful suite of data driven insights solutions, we help customers cut through the noise, build trust in their data driven decisions, and confidently take action to grow their business. As our Product Manager for Consumer Insights, you will elevate our Insights offering, integrating our SaaS products into the broader platform to deliver even greater value. Working closely with the Insights Product Director, you will define the strategy and pioneer new use cases that enable innovative solutions, driving business growth by connecting insights to our audiences and measurement products supporting outcomes for marketers and their partners. Collaborating cross-functionally with product, design, technology, operations, go-to-market, marketing, delivery, sales, and other teams, you will guide the products throughout their lifecycle. Serving as a subject matter expert, you will offer detailed insights on internal, customer, and competitive landscape and best practices. Your strategic recommendations will shape both existing products and the development of new ones, as well as influence service and process enhancements.
