Product Manager, Tissue Acquisition & ECV

Olympus Corporation of the Americas•Westborough, MA

14d•Hybrid

About The Position

The Product Manager is responsible for the commercial success of their assigned product lines. The Product Manager supports organizational objectives by defining and executing marketing strategies and tactics, including promotions, advertising, collateral, and all other marketing activities, under the direction of the Marketing Director or Sr. Product Manager. The Product Manager must work independently with limited supervision, and will be responsible for managing complex problems. The Product Manager may also provide coaching and guidance to Associate Product Managers as required.

Requirements

Bachelor's Degree in Marketing or related field. Master's Degree or MBA preferred.
Minimum of 5 years of experience in Sales and/or Marketing required, preferably within the Medical Device or Pharmaceutical industry.
Experience evaluating a given market and assessing strengths, weaknesses, opportunities, and threats, and developing and implementing strategies.
Experience managing complex projects to successful completion.
Strong planning and organizational skills.
Excellent interpersonal, verbal, written and presentation skills including interactions with sales and senior customer personnel.
Excellent computer skills and knowledge.
This position requires up to 35% domestic travel, including overnight travel.

Responsibilities

Participate in the development of long and short-term marketing plans and strategies to increase revenue, maximize profit, and grow market share for assigned product lines. This includes commercial business plan and competitive strategy development, pricing analysis, sales/revenue forecasts, analysis of distribution / channel opportunities, and inventory / product portfolio management.
Execute the commercial business plan including: 1) the launch of new products, 2) development of value propositions and messaging, 3) communication of key selling messages using all available and relevant channels, and 4) development and execution of clinical strategy to differentiate company products.
Work cross-functionally with Sales and Marketing leadership to establish sales strategy, targeting, and promotion of assigned product lines.
Track and evaluate success of the commercial business plan by monitoring and reporting out on KPIs. Monitor competitive trends and activities and pivot strategies as needed.
Act as a project manager and provide direction to the product launch team through all phases of product launch. This includes coordinating activities of all internal and external groups, assuring that all launch criteria are met and that all marketing and sales materials are available
Conduct field work as needed, including (1) Organizing and conducting workshops to promote the sale of the product, (2) Partnering with customers to present the product to other potential customers, (3) Providing meeting and trade show support, (4) Attending industry conventions to meet with Physicians and Nurses to stay current with developments in the field.
Develop a deep understanding of clinical procedures and where market trends are going in the future. Maintain expertise on clinical research healthcare economics key HCPs etc. related to those procedures.
Identify and maintain relationships with Health Care Professionals following OAI’s code of ethics and compliance guidelines.
Other relevant duties as required.