Product Manager - SEO

Costar Group, Inc.•Atlanta, GA

33d•Onsite

About The Position

The Apartments.com team is seeking a high-performing, results-driven Product Manager, SEO to create exceptional organic search experiences that will help drive continued organic growth and visibility for Apartments.com. We are looking for both a strategic thinker and a tactical operator who is passionate about building creative SEO solutions as competitive differentiators. This role offers the unique opportunity to shape the future of how people discover Apartments.com through search engines and how properties connect with qualified renters via organic channels. You will be responsible for building world-class SEO strategies and features for a suite of digital products that power our rental search, while driving growth initiatives in partnership with Product, Content, and Marketing teams. In this role, you will conceptualize and bring to life innovative, cutting-edge SEO features and enhancements that not only attract renters but also keep Apartments.com top-of-mind in organic search results. You will marry the worlds of optimizing renter experiences and maximizing advertiser ROI by driving Apartments.com's visibility and value proposition to new heights. You will partner with Sales and Customer Service to demonstrate how and why Apartments.com's organic reach and SEO solutions are most effective. The ideal candidate will also champion feature adoption efforts by collaborating with Analytics to collect data and usage metrics, building successful case studies to further sales enablement efforts. Beyond designing and shipping SEO features, you will get the opportunity to define and steer the SEO product strategy and roadmap, while evaluating competitive movements to stay ahead. Success in this role will require a deep understanding of the evolving search landscape, renter behavior, emerging trends in SEO, and the growing needs of Multifamily advertisers.

Requirements

Bachelor's degree from an accredited, in person, not-for-profit University or College; Master's degree preferred.
5+ years of digital Product Management experience with a proven track record delivering industry-leading SEO products and solutions
Experience using SEO tools such as Google Search Console, SEMrush, Ahrefs, Botify, Screaming Frog, and/or other analytics tools
Extensive experience planning, documenting, and communicating SEO product requirements and plans to a broad range of audiences
Extensive experience collaborating with design iteratively to balance SEO goals and consumer experience
Demonstrated familiarity with answer-engine optimization (AEO) / generative search models, understanding how content needs to be structured for AI and search systems.
Familiarity with evaluating and measuring visibility beyond traditional metrics (e.g., inclusion in chat responses, citation by generative engines) and adapting KPIs accordingly.
Extensive experience partnering with engineering teams to build, test, and launch SEO features in lockstep with one another
Experience creating and managing an SEO product roadmap and features
Experience creating wireframes, mock-ups, workflow diagrams, or journey maps to communicate SEO product ideas and proposals
Experience analyzing and evaluating the success metrics of launched SEO features
Excellent interpersonal, communication, and presentation skills
A track record of commitment to prior employers

Nice To Haves

5+ years of digital Product Management experience with a proven track record delivering industry-leading SEO products and solutions
Experience with commercial real estate transactions and/or multifamily property management
Experience developing content for visibility in AI tools such as ChatGPT, Perplexity, Google Gemini.
Experience using roadmapping and product management suite of tools such as Jira, Azure DevOps/TFS, Asana, Aha!, Monday.com
Experience using Maze, UserTesting, UserZoom, Dovetail and/or other user research tools
Experience conducting SEO product experiments, SEO split testing, and/or multivariate test

Responsibilities

Shape and manage the SEO product roadmap for Apartments.com's key domains to execute the SEO strategy
Deliver SEO features and enhancements that support Apartments.com's business goals, OKRs, and competitive positioning
Drive end-to-end SEO product management efforts, from ideation to execution, across the entire product development lifecycle, ensuring successful delivery and iteration
Communicate SEO strategy, roadmap progress, and performance insights effectively to product, engineering, and sales teams, ensuring transparency and alignment
Lead by example and inspire those around you by consistently building winning SEO features that make Apartments.com the undoubted leader in rental search marketplaces
Utilize qualitative and quantitative data, customer feedback, market research, and competitive analysis to identify and prioritize SEO enhancements and opportunities
Measure and evaluate the success of SEO releases, using metrics and KPIs to inform further optimizations and new product opportunities
Think strategically to design and launch SEO features that not only enhance the customer experience, but also create significant business impact and growth
Comfortably report SEO launch performance updates to product leadership
Forecast and weigh potential impact of new SEO features against one another to make prioritization and tradeoff decisions
Closely partner with engineering teams to identify viable, efficient, and technically sound SEO solutions for each product initiative
Collaborate with UI/UX design, content, analytics, and other product managers to deliver a seamless product experience that resonates with users and achieves intended business objectives
Conduct ongoing user research and launch SEO tests to optimize organic performance.

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks