Product Manager - SEO (Content) - AXS

Aeg • Los Angeles, CA

208d • $97,451 - $126,499

About The Position

AXS is looking for a skilled SEO Product Manager to own the development and performance of our SEO content ecosystem. This role will focus heavily on content optimization and content strategy. You will lead our organic content roadmap and optimize landing pages for artists, venues, events, and more while partnering cross-functionally with Product, Marketing, and Client Services to grow our visibility in search in the US and internationally. You'll review SEO content developed by our agency partners, manage content workflows, help our international partners level up their strategy, and keep things updated and fresh in our internal CMS. You will also be assisting the Sr. SEO Product Manager with the development and execution of AXS's content strategy and drive incremental traffic and support digital media growth initiatives. You will work closely with our SEO agency and cross-functional teams to identify and prioritize new opportunities and existing enhancements and create new components, templates, and experiences to drive the growth of Non-Branded SEO traffic through content on our site.

Requirements

• Bachelor's Degree or equivalent experience required; degree in Business, Marketing Communications, PR preferred
• Experience in content marketing, SEO, and digital content production
• Strong understanding of on-page SEO best practices (should know technical SEO but more fluent in on-page SEO)
• Meaningful experience working with engineering, UX and Product
• Knowledge of JIRA, writing user stories, working on sprints
• Experience working with CMS platforms (WordPress, Contentful, etc.)
• Large-scale marketplace SEO (5-500+ million URLs) experience is highly preferred
• Experience working in a complex global technology company is preferred
• Familiarity with tools like Google Search Console, Ahrefs, SEMrush
• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
• Experience managing agency relationships or client-facing content review cycles
• Ability to stay organized in a highly demanding environment
• Ability to work in JIRA and agile experience preferred

Nice To Haves

• Prior work in a global marketing environment

Responsibilities

• Review SEO content created by our agency partners to ensure quality, accuracy, and alignment with brand, tone, and search intent
• Partner with UK-based (and other international) stakeholders to guide and support local SEO content strategy
• Maintain a feedback loop between performance data and content strategy — highlighting wins, gaps, and areas of opportunity
• Collaborate closely with both our SEO agency and content agency to manage editorial calendars and project timelines
• Manage relationships with Account Managers for feedback and approvals on content drafts
• Spec out landing page experiences and capabilities that feature content, keywords, and internal links to drive improvements in quality and relevance
• Approve and publish finalized content in our CMS (no dev skills needed, but comfort with web platforms is a plus)
• Analyze and interpret organic traffic data to identify trends, patterns, and insights about demand to inform the rest of our business, including the supply side of our marketplace

Benefits

• Medical, dental and vision insurance
• Paid holidays, vacation and sick time
• Company paid basic life insurance
• Voluntary life insurance
• Parental leave
• 401k Plan (with a current employer match of 3%)
• Flexible spending and health savings account options
• Wellness offerings

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree