Product Manager, Numeric Apparel

New Balance•Boston, MA

13d•Hybrid

About The Position

At New Balance, Product Creation teams obsess over the consumer. PM’s are the guardians of their categories, accountable for bringing the NB product vision to life. The PM team analyze consumers leveraging hindsight and insight, applying foresight and marketplace capacity to create compelling product strategies. PM’s thrive on creating marketplace cut through of ideas and products delivering incredible consumer experiences and best-in-class product. The Product Manager of Numeric Apparel at New Balance will drive the execution of our Numeric Apparel (Skate) business on a seasonal basis, delivering a compelling range that blends most loved styles with strategic newness built with a consumer-obsessed approach. Reporting to the Collections SMM, this role is responsible for creating compelling product assortments that deeply resonate with our Skate consumers, driving internal collaboration at all points in the process.

Requirements

Consumer-First Mindset: Passionate about understanding and anticipating consumer needs, with the ability to translate these insights into relevant and inspiring product assortments.
Product / Merchandising Expertise: Demonstrated experience in merchandising or product management within the apparel industry..
Trend Sensitivity: Strong understanding of market trends and cultural shifts in the skate/lifestyle markets, with the ability to adapt and respond to what resonates with consumers.
Creative and Strategic Balance: Ability to balance a creative approach with strategic, consumer-focused decisions that align with business goals.
Analytical Skills: Proficient in analyzing sales data and consumer feedback, with an ability to make informed decisions that enhance the consumer experience and category performance.
Collaboration Skills: Excellent communicator and collaborator who thrives in cross-functional partnerships, particularly with Design, Development, and Marketing, to bring a unified, consumer-centered product vision to life.
Project Management: Exceptional organizational skills with a focus on attention to detail, ensuring timely and seamless execution of multiple projects in a dynamic environment.

Responsibilities

Range management: Deliver the seasonal range, building products that resonate with consumer preferences and reflect New Balance Numeric’s seasonal direction
Consumer-Obsessed Product Strategy: Champion a deep understanding of our Skate consumer, ensuring their needs, preferences, and trends inform every merchandising decision
Cross-functional Collaboration: Work closely with Design, Development teams to ensure product are delivered with excellence
Numeric team partnership: Work hand in hand with our LA based Numeric team throughout all points in the process to ensure mission, vision and execution are aligned
Market and Consumer Insights: Regularly conduct market research and gather consumer insights to guide and refine the seasonal strategy.
Assortment Planning and Execution: Work closely with the SMM Collections and the Numeric team to plan the product assortments, balancing creative expression with commercial viability, to deliver collections that inspire and meet financial targets.
GTM Excellence: Ensure the product and strategic direction are communicated with excellence throughout the GTM Process, deliver best in class tools to set our regions up for success
Performance Analysis: Continuously evaluate sales performance and gather consumer feedback to inform future product insights, optimizing the effectiveness of the range
Margin Management: Develop product pricing and positioning strategies to deliver against margin targets
Sample Management: Ensure all seasonal samples are logged and filed efficiently

Benefits

New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.
We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally.
You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

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