Product Manager (Marketing)

Tyson Foods • Springdale, AR

304d

About The Position

The Product Manager is responsible for management of the business activities for the brand and has responsibility to manage budget and P&L to meet company objectives for Annual Operating Plan and Long-Range Planning process. This role develops and/or collaborates on long and short-term strategies, sustaining innovation, new products, packaging, and sales promotion programs that will achieve corporate profit volume and share objectives.

Requirements

• Bachelor's Degree required; MBA preferred.
• Minimum of 5-7 years of experience preferably in consumer-packaged goods products marketing.
• Proven track record in managing and meeting volume and profit targets.
• Demonstrated strong analytical and strategic thinking skills.
• Strong communication and presentation skills.
• Strong collaborator with a demonstrated ability to lead cross functional teams.
• Proven ability to effectively manage multiple projects in a dynamic environment.

Responsibilities

• P&L ownership for the assigned Brands/Categories including submitting business plans that define success for your area of ownership.
• Monitor performance measurements to ensure sales volume, share, and profit objectives are accomplished - recommends and implements corrective actions.
• Develop and seamlessly execute business plans to deliver against category financial and share objectives.
• Create the strategy to grow share and drive volume for assigned Brands/Categories.
• Work closely with internal pricing partners to develop and execute strategic pricing initiatives.
• Manage budget and MAP spending for assigned product responsibility.
• Participate in monthly volume forecast for assigned categories, coordinating between demand and supply planning to deliver best-in-class forecast accuracy.
• Analyze data to identify insights and translate into business initiatives and or actionable tasks to drive results.
• Creatively identify opportunity areas for growth by effectively using consumption data, market research, and competitive intelligence.
• Develop meaningful consumer positioning for all assigned product lines that creates added value versus competitive and effectively communicate product advantages to consumers.
• Lead Cross Functional Team projects (Insights, Finance, Operations, Demand Planning, SS&P, Innovation, R D, and Shopper Marketing) in support of Category objectives; lead cross functional team projects (as assigned).
• Manage the process of identifying industry and consumer trends; manage proprietary research projects, mine and analyze secondary data to spot trends and insights in support of defined strategies.
• Partner with innovation channels and customer business teams to develop and execute innovation plans including concept development, feasibility, validation, product, and packaging.
• Identify and develop sustaining innovation across assigned categories.
• Implement product specification changes where needed.
• Seek opportunities for personal development and proactively identify ways to add value to Business Unit teams.
• Other duties as assigned.

Benefits

• Paid time off
• 401(k) plans
• Affordable health, life, dental, vision and prescription drug benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Manufacturing
• Education Level: Bachelor's degree