Product Manager, Market

HEALTHSTREAM INC•Nashville, TN

1d•Hybrid

About The Position

The Market Product Manager is responsible for defining, packaging, and driving the success of HealthStream product suites within specific healthcare segments (e.g., Skilled Nursing, Ambulatory Surgery Centers, Assisted Living). This role owns several market-facing solution suites bringing together multiple products and capabilities into cohesive, outcome-driven bundles tailored to the needs of each segment. The Market Product Manager works cross-functionally to define segment strategy, translate market needs into clear positioning, influence product roadmaps, and ensure HealthStream delivers differentiated, market-leading solutions.

Requirements

Bachelor’s degree in business, healthcare, marketing, or related field
5+ years in product management, portfolio management, market strategy, or related role
Experience working in or selling into healthcare settings (e.g., SNF, ASC, hospital, home health) required
Experience working across multiple products or solutions in a matrixed environment
Strong market orientation with ability to translate buyer needs into solutions
Proven ability to influence without authority across product, sales, and executive stakeholders
Strong commercial acumen with focus on growth, positioning, and outcomes
Excellent communication, storytelling, and presentation skills (executive-level)
Ability to manage complex, cross-functional initiatives with competing priorities
Analytical mindset with ability to interpret market data and performance metrics
Comfortable operating at both strategic and tactical levels
10–20% travel required for customer engagement and industry events

Nice To Haves

Familiarity with SaaS, healthcare technology, or compliance/regulatory environments preferred

Responsibilities

Adhere to all HealthStream security policies, procedures, and assigned training.
Drive revenue growth, adoption, and retention for segment-specific solutions.
Partner with Sales leadership to shape go-to-market strategies, pricing guidance, and deal support.
Monitor segment performance, including win/loss trends and customer outcomes.
Act as the voice of the market across multiple product teams, ensuring alignment to segment needs.
Influence product roadmaps and priorities across product managers to support segment strategy.
Ensure consistency and integration across products within each solution bundle.
Partner with Customer Success to align solutions with implementation, adoption, and measurable outcomes.
Collaborate with the marketing team to develop segment-specific messaging, positioning, and sales narratives.
Enable Sales teams with tools, training, and insights to effectively sell into assigned markets.
Support development of targeted campaigns, content, and thought leadership.
Represent HealthStream at industry events and customer engagements.
Identify and evaluate strategic partners that enhance segment solutions.
Support partnership strategy, including integration into solution bundles and go-to-market alignment.
Collaborate with partners to ensure offerings meet segment-specific needs and expectations.
Engage directly with customers and prospects to understand needs, validate solutions, and gather feedback.
Translate customer insights into actionable recommendations across product, sales, and marketing teams.
Monitor customer satisfaction, adoption trends, and outcomes within assigned segments.