Product Manager II, CB1 Member Experience

Coinbase Careers Page

33d•Hybrid

About The Position

Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system. To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems. Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be. While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported. Coinbase One (CB1) is our flagship membership program, serving nearly one million members globally. As the primary engine for long-term customer loyalty, CB1 provides a market-leading foundation—including zero trading fees, enhanced rewards, and priority support. However, we are still in the early stages of defining what a comprehensive "crypto and financial membership" truly looks like. As a Product Manager for Coinbase One, you will have a large open space to architect the next generation of the program. Specifically, you will focus on the CB1 Experience team, where we specialize in member retention and benefit activation. Following the massive success of our inaugural Member Week, you will help us ship the next iteration of scalable Member Events and build retention levers that reinforce membership value for our most loyal users.

Requirements

5+ years of product management experience, preferably working on loyalty programs or within the FinTech space.
Deep analytical, prioritization, and problem-solving skills; you use data to tell a story and drive decisions.
Proven ability to guide product strategy and create alignment with senior cross-functional partners.
Ownership Mindset: You are known for your ability to "break through walls" to get things done. You excel at bringing teams along with you to launch complex, multi-team initiatives like in-product member events.
Experimental DNA: You believe in the power of experimentation and have a track record of stacking up data-driven wins that compound into trajectory-changing outcomes.

Nice To Haves

Background in loyalty programs or consumer membership products (e.g., Amazon Prime, Amex, or similar).
Passion for crypto-native experiences and the onchain future.

Responsibilities

Own the product end-to-end: Drive your product area from initial vision and strategy through to execution and final delivery.
Shape the future of CB1: Define and drive the multi-year vision for Coinbase One’s member experience, moving from early concepts to high-impact implementation.
Lead cross-functional teams: Set OKRs across multiple workstreams and drive collaboration between engineering, design, and marketing to achieve them.
Master the metrics: Identify, define, and track key quantitative and qualitative metrics for new and existing product areas; use these insights to ruthlessly prioritize the roadmap.
Partner for impact: Work closely with engineers and cross-functional teams across Coinbase—including trading, financial services, growth, and onchain teams—to land major company initiatives.
Balance and prioritize: Navigate complex stakeholder objectives and maintain momentum on the highest-impact work.

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