Product Manager (Dozer & ADT)

DEVELON | HD Hyundai Infracore North America LLC•Suwanee, GA

27d

About The Position

The Product Manager will assist in product development and marketing activities associated with the overall development and marketing of DEVELON products (CTL and Dozer). The incumbent will also communicate information within the Company's sales/marketing, parts/service/warranty, engineering, and manufacturing departments to and from DEVELON dealers and customers regarding DEVELON products and markets.

Requirements

Bachelor’s degree in business
7 - 10+ years of related experience of hands-on equipment operation of construction or agricultural type equipment.
Must possess excellent verbal and written communication skills
Must possess the willingness to speak in front of audiences ranging from 5-100 people.
Travel: 25 – 50%

Responsibilities

Develop product category growth and profitability improvement plans to include tactic identification and implementation.
Develop and maintain product specifications, product features, price pages, and supporting literature (e.g., brochures, spec sheets, etc.).
Conduct competitive product/market analyses.
Establish pricing strategies.
Lead development of competitive product/market analysis support materials.
Support Service department in the creation of maintenance and service materials.
Support Parts department in identifying the needed aftermarket accessories/kits.
Develop and conduct product training activities to support dealer and DEVELON field sales.
Lead market research activities to understand customer needs.
Actively participate with DEVELON tradeshows and events.
Work with Marketing teams and agencies to build compelling promotional value propositions and messaging.
Gather comprehensive voice of customer (VOC) analysis to support product development activities.
Support Product Management acting as liaison with attachments to ensure that all products work with attachments.
Conduct competitive benchmarking.