Product Manager, Downstream Marketing - Hybrid

Stryker Corporation•Bloomington, MN

70d•Hybrid

About The Position

We're seeking a dynamic Product Manager, Downstream Marketing to drive strategic initiatives that shape the future of our Pyrocarbon portfolio. In this high-impact role, you'll blend clinical insight with marketing expertise to develop go-to-market strategies, manage cross-functional projects, and bring differentiated value to surgeons and patients alike. If you're passionate about translating customer needs and market trends into powerful strategies that elevate product performance and strengthen brand presence, this is your opportunity to make a measurable impact at Stryker. This role is Hybrid and based in Bloomington, MN.

Requirements

Bachelor's degree required
4+ years of work experience required

Nice To Haves

MBA preferred
2+ years medical device OR med tech experience preferred
Marketing OR Sales OR Sales training experience preferred

Responsibilities

Understand key competitors and their relative strengths/weaknesses
Understand customer groups, including why customers buy the product or service approach for the product or portfolio
Understand the different marketing channel strategies and associated business implications
Track and report results/KPIs to leadership and sales
Understand key competitors and their relative strengths/weaknesses and maintains networks of people and resources for obtaining competitive information
Explain different product features to different customers as appropriate to their needs
Maintain customer engagement and deeply understands customer needs
Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
Understand competitive dynamics in the market
Understand what customers value and how they perceive different attributes of the product or portfolio
Articulate why the product or portfolio adds value or solves problems for the customer
Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
Propose objectives for generating clinical evidence and evaluates studies
Tie the business goal of the product or portfolio to the overall goal of Stryker
Synthesize market trends and make recommendations on areas of strategic focus
Develop new strategies, sales tools, and communication plans for the product or portfolio
Apply clinical knowledge in combination with technical knowledge to educate and articulate value
Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
Responsible for the obsolescence plan
Provide analytical support to set price
Articulate desired communications outcomes consistent with marketing strategy to MarComm team
Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
Provide marketing intelligence group with key objectives and inputs to drive customer insights