Product Manager, Digital Product Analytics

The Reformation • Los Angeles, CA

29d • $95,000 - $135,000 • Hybrid

About The Position

Reformation is looking for a Product Manager for Digital Product Analytics. This position sits within the Ecommerce & Growth team and reports to the VP of Digital Product & Ecommerce. The Digital Product & Ecommerce team delivers an exceptional customer experience through feature, content, and site merchandising optimization with the goal of improving conversion rate. This role will also collaborate with the Tech, Customer Insights, Business Intelligence, International, Paid and Lifecycle teams. This role is responsible for both conducting in depth and complex analyses as well as the creation and maintenance of data for both reporting, experimentation and adtech needs.

Requirements

• Available to work a hybrid schedule of 3 days in office/week at our Culver City HQ.
• 6-8 years work experience in data management and analysis in an ecommerce setting
• Technical Prowess: Deep understanding of the datalayer, tag management solutions (e.g. Google Tag Manager or Adobe Launch), marketing catalog feeds and related feed aggregator solutions (e.g. Go Data Feed, Fusepump, Feedonomics). Experience with A/B testing tools such as VWO or Optimizely.
• Analytical & Data-Savvy: You have strong data analysis and quantitative skills, including setting a clear hypothesis, comfort working with complex data sets, and proficiently executing analytics and/or research to uncover insights and inform decision-making. Proficiency in Excel / G-Sheets and web analytics platforms (e.g. Google Analytics or Adobe), and SQL are a must. Experience with visualization tools (e.g. Looker) and dbt is a plus.
• Strategic Instincts: You make connections across different sources of information and understand how your insights tie to business objectives and strategic opportunities. You focus on what's most impactful vs what's interesting.
• Excellent Communicator: Clear and compelling with both written and verbal communication. Proven track record of translating raw data into actionable insights, presenting and communicating across all levels of the organization, and ability to adjust your style based on the situation or audience.
• Adaptable & a Self Starter: You take initiative and solve challenges proactively-knowing when to push forward independently and when to seek input. You have the flexibility to adjust quickly, shift between topics & projects, & deliver outstanding work in a fast-paced, sometimes ambiguous, and continuously evolving environment.

Responsibilities

• Ad hoc deep dive analysis to better understand the root of conversion trends and find opportunities
• Enable weekly reporting for all aspects of the ecommerce funnel
• Page speed reporting that ties business trends to changes in page speed performance and can inform Tech roadmaps/root cause analysis
• End to end ownership of Google Analytics and FullStory platforms including contracts, enhancements, bugs and maintenance.
• Enabling new tracking to help diagnose business trends and to track new features in collaboration with the Digital Product Management team
• Migrating GA4 tags to to server side GTM for more robust tracking
• Identifying tracking bugs and working with Tech to resolve and prevent them
• Retiring old tracking to help manage page speed, tech debt/overhead, and costs.
• Subject matter expert on the dataLayer including troubleshooting issues as well as writing and UAT-ing tickets for Tech
• Full ownership of Google Tag Manager including enabling and maintain tracking related tags
• Collaborating in internal BI team to ensure data quality and exposure of GA data to broader data ecosystem to maximize insights across the organization
• Collaborate with Paid and Lifecycle teams on data collection on the site and leveraging the dataLayer to optimize channel performance. Examples may include enabling new locations of marketing opt-ins or implementing a new ESP.
• Work across Tech, Paid and Lifecycle teams to update and/or create new catalog feeds used in performance marketing.
• Work with Tech to maximize customer identification for use across performance marketing and to create unique site experiences (e.g. acquisition offers, site merchandising, and homepage content).
• Manage the A/B testing program from calendar to execution.
• Field test ideas from Digital Product team, forecasts test length, and setup tests within the testing tool in collaboration with Tech and the Digital Product team.
• Refine A/B best practices to improve agility / speed to market.

Benefits

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
• We're a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you'll get to collaborate with people all around the world.
• You'll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis.
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• Education Level: No Education Listed
• Number of Employees: 101-250 employees