Product Manager - Digital Marketing

First Command Financial Services • Fort Worth, TX

122d • Hybrid

About The Position

The Product Manager for Digital Marketing at First Command will drive the company's strategic initiatives by aligning digital marketing product offerings with measurable client and business outcomes. By defining an actionable product strategy and building relationships with marketing leaders, the Product Manager will integrate digital solutions and marketing strategies to deliver value. The Product Manager will craft and present business cases for marketing product epics, document requirements for product features, and communicate ideas through presentations and appropriate artifacts. Collaborating with functional leaders and subject matter experts, they will ensure timely, business-ready product releases. Utilizing customer understanding and proven technologies, the Product Manager will identify and implement innovative solutions that meet client needs. To measure success, the Product Manager will define and continuously monitor product and client experience metrics to ensure value capture. Supporting sales and marketing, they will ensure clear messaging and effective business-building tactics, reinforcing First Command's position as the leader in financial services for our Nation's military families and driving company growth.

Requirements

• Bachelor's degree required (may consider experience in lieu of degree)
• 5+ years product management experience, including going through a full product lifecycle (from launch to maturity)
• 5+ years Digital Marketing industry experience, including an understanding of marketing strategy, industry digital trends, and technology stacks
• Proven record managing technical products that support Marketing initiatives including web solutions and digital marketing platforms similar to Marketo, HubSpot or Salesforce Marketing Cloud - Salesforce Marketing Cloud experience preferred
• Experience working effectively in Agile frameworks

Nice To Haves

• Master's degree preferred
• One or more certifications in Product Management, Agile and Scrum, Platform and Technology, Process Improvement, Financial Services, Marketing, Salesforce Marketing Cloud Consultant

Responsibilities

• Experience with channel solutions (Email, SMS, Web, etc) and related platforms such as Marketo or HubSpot, with a preference for Salesforce Marketing Cloud.
• Define an actionable product strategy and roadmap prioritized by measurable client and business outcomes.
• Build and maintain relationships with First Command business leaders to align marketing product strategy with business strategy.
• Collaborate with CX and UX teams to conduct qualitative and quantitative customer research to gather insight and understand personas and needs.
• Evaluate emerging technologies and relevant innovative propositions to identify new opportunities.
• Write and present the business case for digital products and related opportunities.
• Document product feature requirements and artifacts to support the product development process.
• Clearly communicate compelling ideas (using presentations, wireframes, prototypes, etc.) to a wide range of stakeholders.
• Collaborate with System and Solution Architect/Engineering to jointly sequence the Architectural Runway that will host new business functionality.
• Collaborate with First Command functional leaders (e.g. Training, Adoption, Change-Management, Marketing, etc.) and subject matter experts to ensure features are released in a business-ready and timely manner.
• Utilize an evidence-based method for Product decision-making including but not limited to opportunity prioritization and client understanding.
• Be accountable for capturing identified value propositions in the business case and product roadmap.
• Be accountable and responsible for product metrics, including commercial and noncommercial goals through continuous monitoring and measurement.
• Be accountable for client experience and satisfaction metrics through continuous monitoring and measurement.
• Provide support to sales and marketing to agree on business-building tactics, activities, and targets and to ensure that value proposition and messaging are clear.

What This Job Offers

• Industry: Administrative and Support Services
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees