Product Manager, Customer Growth
About The Position
We are looking for a Product Manager to join our mission-driven team. As an integral part of the Product department, you will partner closely with the Director of Product (to whom you will report) in our continued effort to inspire people to eat more plants. This position will play an important role in owning and evolving Purple Carrot’s core customer experience following a major platform and UX redesign, ensuring our newly flattened experience remains cohesive, intuitive, and engaging as new initiatives are layered in. As the Product Manager, Customer Growth, you will focus on translating strategy into sustained customer value by stewarding the end-to-end experience, identifying friction points, guiding cross-functional alignment, and driving continuous optimization. We greatly thank all applicants; however, only those under serious consideration will be contacted.
Requirements
- 3–5 years of product management experience, ideally in consumer, eCommerce, subscription, or experience-driven products.
- Bachelor’s degree in a related field or equivalent experience.
- Experience owning or contributing to customer-facing experiences spanning multiple surfaces or use cases.
- Comfort working with data to inform decisions related to conversion, engagement, and retention.
- Strong cross-functional collaboration skills across Product, Design, Engineering, Growth, and CX.
- Clear communication skills with the ability to articulate decision rationale and experience strategy.
Nice To Haves
- Experience supporting redesigns, re-platforming efforts, or experience unification initiatives.
- Familiarity with experimentation or analytics tools such as Looker, GA, Heap, VWO, or Braze.
- Interest in wellness, food, or behavior-driven consumer products.
- Exposure to habit-forming design, lifecycle thinking, or Jobs-to-Be-Done frameworks.
- Excitement for working in a fast-paced, evolving environment with a high level of ambiguity.
- Out-of-the-box problem solving and a strong instinct for protecting customer experience integrity.
Responsibilities
- Own the end-to-end behavior and performance of Purple Carrot’s core customer experience, with a focus on how customers discover, select, and engage week over week.
- Ensure the flattened UX introduced through D26 remains clear, consistent, and intuitive as new features, promotions, and programs are introduced.
- Identify experience gaps, friction points, and unintended behaviors, partnering with Design and Engineering to iterate thoughtfully.
- Partner closely with Growth and Retention teams to integrate experiments, campaigns, and lifecycle programs seamlessly into the core experience.
- Translate short-term initiatives into durable product patterns that protect experience integrity while enabling business goals.
- Monitor and analyze customer behavior and funnel performance, including conversion, engagement, skips, repeat usage, and retention.
- Define success metrics and dashboards with Analytics to measure experience quality over time.
- Lead lightweight discovery efforts, including usability testing, session reviews, and qualitative feedback.
- Write product briefs, PRDs, and experiment plans, and collaborate with Engineering and Design through sprint planning and delivery.
- Communicate progress, learnings, and tradeoffs clearly to stakeholders and leadership.
- Assist with ad-hoc projects and tasks as necessary.
Benefits
- medical, dental, vision, FSA, and life insurance
- matching retirement plan
- generous and flexible paid time off
- Purple Carrot box delivery credits
- professional development
- the opportunity to work in collaboration with teammates who are passionate about food!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
