Product Manager, Ads Platform - Demand Integrations

Netflix•Los Angeles, CA

About The Position

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next. We launched a new ad-supported tier in November 2022 and are building an in-house world-class ad tech ecosystem to offer our members more choices in consuming their content. Our new tier allows us to attract new members at a lower price point while also creating a compelling path for advertisers to reach deeply engaged audiences. The Ads Platform team builds the advertising systems and integrations that power the delivery of ads using our world-class content delivery ecosystem. We deliver ads in a manner that’s thoughtful of our members’ viewing experience and drives great outcomes for advertisers. Our team is new and yet faced with the ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services. We are looking for a Product Manager in the advertising space who is excited to join us on this journey. About the Role: This PM will develop our demand integration and channel offering across Netflix Ads, including how Netflix inventory can be purchased through agency tools, resellers, marketing platforms, and emerging solutions such as AI/agentic buying. You will monitor how AI is changing media buying behavior to ensure Netflix inventory is best positioned within the tools that agencies and advertisers use. You will be a key contributor to the demand strategy for Netflix Ads with responsibility for efficiently growing our advertiser base and buying channels.

Requirements

8+ years of Product Management experience successfully executing a roadmap and launching products within the digital advertising ecosystem.
Strong technical understanding of the Programmatic ecosystem, including DSPs, ad servers, SSPs, and digital marketing platforms.
Familiarity with IAB standards and specifications, such as OpenRTB, VAST, AdCOM, or ads.txt.
Demonstrated ability to build products that scale globally while considering regional and local market needs.
Strong knowledge of the campaign lifecycle from planning, activation, measurement, and billing.
Proven experience building API-driven products for third-party usage; experience with MCP servers is a plus.
Developed business cases to pursue growth in new markets, verticals, or product segments.
Collaborated with data science and/or customer insights teams to make product strategy and roadmap decisions.
Collaborated with third-party partnership, product, technology, and business development teams to jointly develop roadmaps and business plans.

Responsibilities

Define the strategy and drive the product roadmap, aligning with strategic priorities, cross-functional planning, and partner roadmaps.
Partner closely with sales, finance, strategy, engineering, third-party partners, and other product teams to deliver products and integrations that drive revenue and contribution margin growth.
Prioritize and manage the product roadmap based on identified market, segment, and partnership opportunities.
Launch AI-native capabilities to simplify the way buyers launch campaigns with Netflix using automated and agentic interactions with our ad stack.
Identify needs and influence product roadmaps internally to build capabilities in support of new demand integrations and growth opportunities.
Develop joint engagement plans with identified partners to develop, pilot, and launch new demand integrations.

Benefits

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits.
We also offer paid leave of absence programs.
Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.
Full-time salaried employees are immediately entitled to flexible time off.

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