Product Manager, Ad Tech DOOH direct & programmatic

PatientPoint - Invite Only

6h•Remote

About The Position

Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. PatientPoint is a leading force in digital health, helping to turn every patient touchpoint into an opportunity for impact. Our mission is to empower better health by delivering timely, behavior-changing content in doctors’ offices across the US. With a rapidly expanding network spanning tens of thousands of physician practices and hundreds of thousands of providers, your work here will directly influence how patients and clinicians make decisions, driving meaningful outcomes at scale. PatientPoint is seeking a Product Manager to join its growing Ad Tech team, focusing on scaling PatientPoint's advertising platform, specifically the Precision product. This role sits at the intersection of client management, healthcare, media, measurement, and technology, and is critical in delivering relevant, compliant, and high-performing advertising experiences that advance both patient education and partner engagement objectives. You will collaborate closely with engineering, analytics, and operational teams to execute a roadmap that delivers seamless programmatic advertising, advanced targeting, and yield optimization across healthcare-focused digital ad products, and contribute with peers focused on (de-identified) targeting and programmatic monetization.

Requirements

3+ years of experience in product management, ideally within Ad Tech, digital media platforms (with a focus on publisher experience), or health tech environments.
Deep understanding of publisher side digital advertising systems, including Google Ad Manager, DV360, Kevel, VAST/VPAID standards, SSPs/DSPs, and IAB guidelines.
Proven experience integrating data and business systems such as Snowflake and Salesforce with ad server platforms.
Strong technical writing skills, proficient at creating detailed, actionable product requirements and documentation.
Demonstrated ability to effectively collaborate cross-functionally, balancing both technical and business considerations.

Nice To Haves

Experience working with patient- or healthcare-related platforms, with a strong understanding of privacy, consent, and regulatory requirements including HIPAA and PHI.
Understanding of healthcare marketing compliance, including pharmaceutical advertising regulations.
Previous ownership and accountability for revenue-generating products, including budgeting, forecasting, and financial analysis.
Technical proficiency with analytics and management tools such as Salesforce, JIRA, Looker, and SQL.
Bachelor’s degree in Computer Science or related field, or equivalent practical experience.

Responsibilities

Own and prioritize sprint-level execution, write user stories, groom backlogs, manage trade-offs, and QA deliveries, inform strategy and ensure alignment with business objectives.
Collaborate with engineers, analysts, and campaign ops to deliver seamless, secure, and scalable ad experiences across all patient-facing digital endpoints, continuously enhancing ad serving platforms and proprietary ad management tools.
Support integrations with SSPs, DSPs, ad servers, creative delivery platforms, and patient engagement platforms.
Serve as the primary liaison for the digital advertising product and initiatives you focus on, aligning cross-functional stakeholders across commercial, sales, content, compliance, and technical teams to ensure coordinated execution.
Define and monitor success metrics for ad performance; improve instrumentation of, and leverage, analytics to drive ongoing improvements in effectiveness, relevance, and user engagement.
Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of healthcare ad tech innovation.
Translate strategic product vision into detailed execution plans.
Drive post-launch feedback loops and product iteration.
Contribute to platform documentation, process design, and product enablement materials.