The Product Manager - Marketing Activations is responsible for building and executing the roadmap of data and software products and solutions. This role involves collaborating with various marketing teams to understand their business objectives and translating them into compelling product features and solutions. The Product Manager will work closely with cross-functional teams, including engineering, data science, and other product managers, to define specifications and guide the development process. Additionally, the role requires defining and tracking key performance indicators (KPIs) to measure the success and impact of implemented solutions, sharing status with leadership via sync meetings and weekly status reports, and driving product adoption and usage by providing training, documentation, and support to internal marketing teams and other stakeholders. The Product Manager will also continuously monitor industry trends, emerging technologies, and the competitive landscape to stay ahead of the curve and drive product differentiation.
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Career Level
Mid Level
Industry
Professional, Scientific, and Technical Services
Education Level
Bachelor's degree
Number of Employees
1,001-5,000 employees