Product Management Lead, Marketplace Monetization

2U • Arlington, VA

3d • Hybrid

About The Position

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential. What We’re Looking For: We’re seeking a Product Platform Lead to drive the monetization strategy and roadmap for the edX Marketplace Platform. This role sits at a critical inflection point in our customer journey and business funnel, and is responsible for key conversion metrics. They will use a data-informed and iterative approach to improve existing user flows and user/business outcomes. This leader will drive a mix of individual contributor work, product strategy, and people management as they scale the business. This leader will be a key participant on the edX business leadership team and will play a pivotal role in shaping and delivering against the edX consumer monetization strategy, including growing acquisition, engagement, and retention metrics for the new edX subscription offering. This role will manage and coach one or more Product Managers responsible for growing and shaping the edX consumer subscription product. In addition, they will be personally responsible for creating a robust, multi-channel subscriptions user engagement and retention strategy; and delivering against a strategic roadmap of value-added features and enhancements that drive user success and delight alongside revenue growth and retention. In addition, this role will partner with the extended edX Product organization, including Mobile and Learning Platforms teams as well as a 3rd party Marketing vendor, to ensure that all monetization, engagement, and retention efforts are harmonized across all channels and lifecycle stages. The mission of the edX Marketplace team is to become the destination for ambitious learners to chart and unlock their professional journey. We look forward to welcoming a new product leader to our team to help us hone our product craft and chart our path forward.

Requirements

• 7+ years as a Product Manager and 3+ years managing and coaching other Product Managers.
• Experience with a consumer Subscriptions product model; and/or B2C eCommerce experience
• Experience with Marketplace products and Marketing technology
• Demonstrable progress driving real outcomes for your customers and your business.
• Experience developing and progressing Product Management talent while advancing team’s work
• Empathy for our customers (both internal and external) and a relentless focus on improvement. You are customer obsessed - you continuously seek input and feedback from customers and solve their problems in ways that benefit the business.
• Experience partnering effectively with engineering, UX, data science and a broad set of stakeholders to develop and deliver on an outcome-oriented product strategy.
• A proven data informed and iterative approach. You craft audacious hypotheses, invest in experimentation and learning, and are comfortable and emboldened when there’s ambiguity. You leverage a combination of data and instinct to make fast and informed decisions.
• Able to create, own and execute on an outcomes-based roadmap. You're focused on outcomes not solutions, and you aren’t afraid to pivot quickly if something isn’t delivering the value you want.
• An action-driven mindset - you value progress over perfection.
• Strong cross-team collaboration skills, including alignment, conflict resolution, negotiation, and seasoned presentation skills.
• Proven experience inspiring, motivating, aligning and conveying complex concepts to diverse audiences.
• A growth mindset - you value continuous improvement and learning to improve your skills and scale your impact.

Nice To Haves

• Experience with Conversion Rate Optimization (CRO) and customer acquisition strategies in complex markets
• Strong understanding of growth models and loops, A/B testing, and product analytics
• Demonstrable experience managing/coordinating with outside vendors and partners
• Familiarity with online higher education

Responsibilities

• Define strategy, target outcomes and product priorities informed by customer and business needs.
• Collaborate with product leaders, executive leaders and cross-functional stakeholders to evangelize and align product strategies with broader company goals.
• Manage a small team of Product Managers to help them grow, achieve their goals and deliver on the product strategy.
• Create comprehensive roadmaps in support of delivering critical customer and business goals.
• Lead execution against your strategy and roadmap. Strike the right balance of big swings and rapid experimentation.
• Regularly measure and communicate impact and outcomes, and adjust course as needed.
• Develop and manage to goals, including revenue targets.
• Monitor key performance indicators and financial metrics related to product performance.
• Interact directly with learners, educators, other product managers, and organizational stakeholders to understand emerging product needs and capture these in the form of product memos, demos, and executive presentations.
• Define the engineering backlog, technical requirements, and product features and lead a cross functional team of engineering, data science, UX, and others to design solutions and deliver results.
• Represent your team and work with 2U leadership, the broader company, and external stakeholders.
• Use your own product to develop empathy for your customers.
• Bring strong product leadership to 2U and mentor other product managers on how to lead in a product-led, outcome oriented organization.

Benefits

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed