Product Lead, User Growth Platforms - TikTok Shop - San Jose
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About The Position
TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. We are seeking a senior product leader to join our US TikTok Shop User Growth team. This team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers worldwide. As a Product Lead for User Growth Platforms, you will be responsible for building platforms that power the user growth of TikTok Shop, our e-commerce business, on a global scale. You will set the vision, strategy, and roadmap for the User Growth Platform(s) and work collaboratively with global and cross-functional teams, including Product, Engineering, Marketing, Data Science, and Product Operations, to execute effectively on the defined roadmap. In this role, you will build an in-depth understanding of the needs of Acquisition and Customer Lifecycle teams, analyzing the nuances in their operations across different regions. You will author comprehensive Product Requirement Documents (PRDs) and work with various teams to drive them to launch. Additionally, you will collaborate with Machine Learning and Data Science teams to identify opportunities for optimization through the deployment of ML models. You will be responsible for accurately estimating and measuring the impact of launches, establishing and monitoring key performance metrics, and effectively communicating the vision and progress of your area to your working teams, leadership, and across the organization. Your role will also involve analyzing market trends and recommending appropriate pricing strategies based on data-driven insights. You will develop and maintain revenue metrics and forecasts, using them to recommend pricing strategies, and collaborate with cross-functional teams to enhance pricing and promotion strategies to optimize revenue and profitability. This position is crucial for driving the growth of TikTok Shop and ensuring that we continue to inspire creativity and bring joy to our users.
