Product GTM Lead

Scribe•San Francisco, CA

3d•$175,000 - $220,000•Hybrid

About The Position

You're a builder who takes full commercial ownership of Scribe's products, from how we bring them to market to how we grow their success once they're live. You close the gap between what Scribe can do and what our customers and prospects need to do through sharp positioning, strategic marketing launches, creative campaigns, and relentless focus on adoption and revenue. You don't wait for a launch calendar to drive impact. When there's no new product shipping, you're already asking: why aren't more teams using what we have? What would drive expansion? What story haven't we told yet? You could be a great fit if You think about marketing the way a GM thinks about a business, always anchoring to a number and thinking about impact You are a storyteller and have a deep love of the written word When there's no launch on the calendar, you don't wait. You find the lever and build out the program You've worked in or alongside product, growth, or revenue operations and understand what actually moves deals You put the customers at the center of everything you do You flourish in ambiguity and can make quick, thoughtful decisions You don't wait to be told about new AI tools — you find them and use them to move faster If you’re reading this thinking “that’s me!”, we want to meet you! This role is not for you if You are not confident in your ability to write compelling messaging (including website copy and longer form content assets) You measure success by shipping campaigns, not by what those campaigns produced You think of positioning as an artifact, rather than a living commercial strategy You have only worked at big companies and are not yet familiar with successfully navigating a startup our size (we’re <200 people) Complex challenges drain your energy rather than fuel it You are focused on leading a team; this is a senior IC role for the medium term

Requirements

BA/BS degree
5+ years of professional experience across any of these disciplines: product marketing, product management, strategy, or a GTM/commercial role — we care more about how you think than where you've been
Exceptional written, verbal, and visual communicator and storyteller with keen ability to understand the audience and distill key messages to persuade them to take action
Big-picture thinker with strong business discernment and high degree of creativity in identifying and capitalizing on opportunities; finger on the pulse of AI developments and cultural conversations
Experience developing messaging and crafting creative omni-channel campaigns
Comfortable getting hands-on with tools like Salesforce, Gong, Customer.io, Mixpanel — and leverages AI to accelerate analysis and move from data to decision faster
Strong project management, prioritization, and organization skills
A creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition
A consistent ability to lead and collaborate seamlessly across functions with high EQ (emotional intelligence)
Comfort in a fast-growing startup environment
Strong understanding of B2B sales-assisted motions

Nice To Haves

PLG (Product-Led Growth) experience
A background in writing, literature, or history — we take good writing seriously here

Responsibilities

Product Launches & Adoption: Be a trusted partner to the product team and own the commercial lifecycle of Scribe's products. This spans from launch strategy to sustained adoption growth. When a new product ships, you quarterback the launch, including messaging, targeting, campaigns. Post launch, you identify adoption gaps, find the right levers, and build programs to move the number.
Messaging & Positioning: Develop the messaging and positioning for products, features, and thematic launches.
Product Insights: Surface customer insights that shape product strategy and execution, from roadmap priorities to UI copy.
Targeting Strategy & Execution: Own the audience targeting strategy. You’ll identify, acquire, and expand the right buyers and users.
Business Ownership: Set and track the metrics that matter. You own the commercial success of each feature and product you touch, including proactively identifying opportunities to evolve pricing and packaging as Scribe's platform grows.