Product Growth Specialist

Air Apps • San Francisco, CA

127d

About The Position

At Air Apps, we believe in thinking bigger and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018 and now with offices in both Lisbon and San Francisco, we’ve remained self-funded while reaching over 100 million downloads worldwide. Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe. Join us on this journey to redefine resource management and change lives along the way.

Requirements

• Approximately 4+ years of experience in mobile app monetization, with a focus on subscriptions and/or ad revenue.
• Solid understanding of in-app purchase systems, paywall design, pricing models, and subscription lifecycle management.
• Experience with ad monetization platforms (e.g., AdMob, IronSource, AppLovin) and A/B testing tools.
• Strong analytical skills with experience in cohort analysis, revenue modeling, and performance reporting.
• Familiarity with App Store Connect, subscription setup, and Apple’s monetization policies.
• Collaborative mindset with the ability to work cross-functionally with product, design, and engineering.
• Passion for delivering exceptional user experiences while optimizing for revenue.

Responsibilities

• Analyze industry trends and competitor strategies to identify monetization opportunities.
• Design and implement monetization strategies to maximize subscription and ad revenue.
• Collaborate with design and development teams to implement monetization features effectively.
• Create user segmentation frameworks and define experimentation hypotheses for monetization.
• Model financial opportunities and expected outcomes for monetization initiatives.
• Analyze pricing strategies and competitive benchmarks to improve subscription pricing.
• Set up and manage subscriptions and pricing tiers on App Store Connect.
• Experiment with different in-app paywall placements to optimize conversion rates.
• Collaborate with the design team to test and refine paywall layouts and calls-to-action.
• Develop and implement win-back strategies for lapsed or inactive users.
• Identify drivers of churn and implement initiatives to improve user retention.
• Analyze user behavior to identify upsell opportunities and execute upsell strategies.
• Create strategies to increase free trial starts and improve onboarding flows.
• Ensure that monetization strategies do not negatively impact the user experience.
• Maintain detailed documentation of monetization strategies, tests, and performance data.
• Monitor and ensure compliance with Apple’s policies and international regulations.

Benefits

• Apple hardware ecosystem for work.
• Annual Bonus.
• Medical Insurance (including vision & dental).
• Disability insurance – short and long-term.
• 401k up to 4% contribution.
• Air Conference – an opportunity to meet the team, collaborate, and grow together.
• Transportation support to support your commute needs.

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 51-100 employees