Product Growth Specialist - DE/DL

Snowflake•New York, NY

About The Position

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. The Product Growth Specialist (PGS) is a high-impact, strategic role responsible for driving the theater-wide activation of Product Go-to-Market (GTM) initiatives, specifically focused on Data Engineering (DE) . This position serves as a critical cross-functional interlock, designed to plug product-strategy gaps and accelerate GTM program execution within a designated sales theater. The PGS will report into the RVP, Applied Field Engineering for their respective product category, with a dotted line to their corresponding Sales GVP. The ideal candidate will bring a strong background, typically requiring 10+ years of experience in tech go-to-market, with expertise encompassing both sales and operations. KEY ROLES & RESPONSIBILITIES The PGS is integral to both field acceleration and strategic planning, with responsibilities organized across four key areas: GTM Activation and Execution (Field Acceleration): The specialist is tasked with driving the theater-wide activation and scaling of product category GTM in coordination with Sales and Solution Engineering (SE) Leadership. This includes propelling the adoption of sales programs across regional teams and supporting internal orchestration for maximizing product adoption. A core objective is to ensure faster execution, making sure GTM programs and sales plays are deployed and adopted quickly across teams. Furthermore, the PGS is expected to act as a catalyst for excellence by evangelizing and scaling successful selling techniques and knowledge across the entire theater team. Product <> Field Interlock (Strategy Catalyst): A primary function of this role is to build a tight interlock between product teams and field execution. The PGS acts as the crucial "Voice of the Field," gathering and relaying theater needs by attending both product and sales reviews. This insight is essential for weighing in directly on product gap prioritization and customer voice reviews. They are responsible for establishing a continuous feedback loop on product gaps and the roadmap by attending theater and cross-functional strategy meetings, updating the SE Enablement curriculum, and informing adjustments to the product roadmap based on successful sales play performance. Strategy & Opportunity Identification (Targeted Growth): As a strategic leader, the PGS is expected to continuously scan customer, market, and pipeline trends within the theater. Using this data, they will proactively identify and tap into top whitespaces and expansion opportunities, often relating to new product launches. Based on these analyses, they will propose new programmatic initiatives for Product Strategy teams to design and engage in Targeted Selling by sharing strategic opportunities based on whitespace, revenue, and pipeline data to guide Sales and SE Leadership. Critical Deal Support & Alignment: The specialist provides critical support for high-value deals by ensuring optimal cross-functional orchestration. This involves helping Account Executives (AEs) and SEs activate and align necessary internal teams, effectively offering "White Glove Support." By creating faster coordination loops and reducing internal seller drag, the PGS ensures smarter deal support and resource deployment for key, high-value opportunities. EXPECTED OUTCOMES FOR SALES LEADERSHIP The success of the Product Growth Specialist directly translates to measurable improvements for Sales and SE VPs. The role is designed to deliver Revenue Uplift by plugging pipeline gaps through targeted programs, resulting in accelerated deal cycles, improved product adoption, and stronger quota attainment. It drives Improved Engagement in specialized sales motions through customized rollouts and storytelling, leading to increased rep participation and product attach rates. Furthermore, it results in Streamlined Collaboration, faster close cycles, and improved internal visibility, which collectively support Product Adoption, new logo growth, and regionally tailored GTM success. Finally, the PGS is expected to contribute to an Improved Product Roadmap through collaboration, more effective SE enablement, and higher quality execution in the field. QUALIFICATIONS Strong preference for candidates with experience in fast-paced environments where Product-Led Growth (PLG) strategies are applied. A key requirement is leveraging data analytics to drive business outcomes.

Requirements

Strong background, typically requiring 10+ years of experience in tech go-to-market, with expertise encompassing both sales and operations.
Strong preference for candidates with experience in fast-paced environments where Product-Led Growth (PLG) strategies are applied.
A key requirement is leveraging data analytics to drive business outcomes.
A proven track record of moving the needle on key KPIs from top of the funnel to consumption
Cross-functional Collaboration: Lead a "Growth Squad"—typically including Sales Leadership, Product Marketing, and Engineering—to achieve goals, despite not having direct managerial authority over the members.
Ability to create design specs for dashboards to look into the book business that can be used by all the key stakeholders.
Proficiency in SQL is frequently essential for querying databases directly
Bachelor’s Degree: Most roles require a degree in Business, Marketing, Computer Science, Data Science, or a related analytical field.

Nice To Haves

Advanced Degrees: An MBA or a Master’s in Data Analytics is often preferred for senior-level or strategic positions.

Responsibilities

Driving the theater-wide activation and scaling of product category GTM in coordination with Sales and Solution Engineering (SE) Leadership.
Propelling the adoption of sales programs across regional teams and supporting internal orchestration for maximizing product adoption.
Evangelizing and scaling successful selling techniques and knowledge across the entire theater team.
Gathering and relaying theater needs by attending both product and sales reviews.
Establishing a continuous feedback loop on product gaps and the roadmap by attending theater and cross-functional strategy meetings, updating the SE Enablement curriculum, and informing adjustments to the product roadmap based on successful sales play performance.
Continuously scan customer, market, and pipeline trends within the theater.
Proactively identify and tap into top whitespaces and expansion opportunities, often relating to new product launches.
Propose new programmatic initiatives for Product Strategy teams to design and engage in Targeted Selling by sharing strategic opportunities based on whitespace, revenue, and pipeline data to guide Sales and SE Leadership.
Helping Account Executives (AEs) and SEs activate and align necessary internal teams, effectively offering "White Glove Support."
Creating faster coordination loops and reducing internal seller drag, the PGS ensures smarter deal support and resource deployment for key, high-value opportunities.