Product Growth Manager

9 Spokes

37d•Remote

About The Position

The Product Growth Manager will report to the Head of Product and serve as a key market-facing specialist, focusing on product-market fit, competitive intelligence and GTM opportunities. Acting as a subject matter expert for the 9 Spokes product, this role will support sales, marketing and customer teams, particularly in North American time zones, with deep knowledge of the product’s features, benefits and value proposition, also translating back market requirements to the NZ based product team. The position will collaborate closely with sales and marketing teams to grow the 9Spokes brand in North America, developing a narrative that resonates with FIs and their SMB customer segment, and managing product distribution channels while contributing to broader product initiatives.

Requirements

3+ years experience launching digital products to market.
Proven experience in the research & development of ICP and Product market fit, preferably of a software product.
Deep domain knowledge of the North American Banking/Financial Institution industry, prior experience in the industry is essential.
Confidence demonstrating software products in Sales and Customer calls.
Knowledge of different product distribution channels and a bias for long-term strategy.
Understanding of the Product Development lifecycle from discovery to delivery.
Excellent communication skills (written, verbal, spoken and understanding) and presentation skills, comfortable presenting and representing the 9 Spokes Brand.
Strong relationship management and interpersonal skills, building rapport with all levels of seniority internally and externally.

Responsibilities

Lead the product contribution to sales cycles – join key prospect and customer meetings to run discovery, tell the product story, demo workflows, and confidently handle FI-specific objections.
Track FI market, regulatory and competitive trends – continually scan the landscape and distil what matters for our platform, feeding insights into product decisions and go-to-market plans.
Own the FI product narrative and positioning – craft clear, differentiated value propositions that translate features into bank-ready outcomes (risk reduction, control, efficiency, CX) in authentic “bank speak.”
Design FI-relevant solutions and use cases – package capabilities into coherent workflows and propositions tailored to different FI segments and personas (risk, ops, digital, IT).
Own core product sales enablement – work closely with the Content Marketing Specialist to create and maintain decks, battlecards, talk tracks, and other assets that keep the field aligned on positioning and differentiation.
Act as product subject-matter expert – understand the platform architecture and integration patterns at a conceptual level, quickly assess feasibility of asks, and translate market needs into structured requirements for the Product team.
Represent the roadmap externally and land new features – communicate the roadmap credibly to FIs and ensure releases are launched with FI-aligned messaging, use-cases, and supporting enablement.
Identify and shape strategic partnerships – map the surrounding vendor ecosystem, spot partnership opportunities, and evaluate candidates through a bank’s lens (value, risk, security, governance, operational fit).
Define joint propositions and co-GTM with partners – design integration concepts and joint value stories, and work with Marketing and partners to deliver campaigns and collateral for FI buyers.
Provide commercial and segment insight – contribute to pricing, packaging, deal phasing, and target segment choices, framing propositions in terms of ROI, cost avoidance, risk reduction, and strategic fit.
Contribute to product roadmap – collaborate closely with the NZ based product team, providing market and competitive intelligence, as well as prospect/customer feedback to inform future product iterations.
Bridge Product, Sales, Marketing and customers – align internal teams and FI stakeholders on goals, timelines and constraints, design phased approaches (pilots, limited scope) and manage the tension between internal pace and governed FI change.
Act as an internal FI evangelist and credible senior voice – raise organisational understanding of FI realities and best practice, influence priorities through data and insight, and show up as composed, well-informed and trustworthy in high-stakes forums.
Participate in a company-wide culture of customer success.
Align with Marketing around re-enforcing the 9Spokes brand within the FinTech marketplace
Align with Product around driving product roadmap.
Align with Finance around measurement and forecasting.
Align with the Executive Team around key metrics and objectives.
Drive the company-wide definition of the ideal customer.
Create a company-wide customer feedback loop.
Develop strong internal relationships and collaborate with peers and colleagues.
Continuous feedback to the product team to improve and evolve our roadmap.
Strong engagement with the wider marketing team to coordinate activity and ensure the voice of the customer is heard and understood.
Follow the 9Spokes policies and procedures applicable to your job function.
Understand information security, including how to handle information, reporting risks and/or breaches, and how to support colleagues to do the same.