Product Enablement

Clay Labs • New York, NY

2d

About The Position

We're hiring our first Product Enablement Manager to build how Clay translates product innovation into GTM excellence. You'll join our GTM Enablement team, reporting directly to the Head of GTM Enablement, and play a critical role in how Clay's product shows up in the field. As Product Enablement Manager, you’ll be the connective tissue between Product, Product Marketing, and our customer-facing teams. Your job is to turn a fast-moving product roadmap into enablement that ensures every customer-facing team member can articulate Clay's value, demo effectively, and drive real customer outcomes. As the first in this role, you'll have the opportunity to build enablement frameworks and programs from the ground up, defining how product enablement works at Clay and setting the standard for how we translate product innovation into GTM execution.

Requirements

• You have 3–5+ years in product enablement, product marketing, or GTM enablement at a high-growth B2B SaaS company.
• You’ve supported product launches end-to-end partnering with Product and GTM teams to ensure launch readiness, field confidence, and real adoption that shows up in revenue outcomes.
• You’re fluent in the GTM tooling landscape or can ramp extremely quickly. You understand how modern GTM tooling works in practice. You’ve trained on or built enablement for CRMs, sequencers, data and enrichment tools, and AI-powered workflows.
• You're an exceptional communicator and facilitator . You can simplify complex concepts, tell compelling stories, and create content that sticks. You're comfortable presenting to executives and energizing large groups in virtual or in-person settings.
• You think in systems, not one-off content . You’ve built or contributed to an enablement engine designing programs that scale and reinforce learning across teams. You prioritize durable frameworks, clear ownership, and distribution over creating isolated assets.
• You have deep product intuition . You quickly grasp how products work, understand customer pain points they solve, and can articulate value propositions that resonate across different personas and industries. Technical aptitude is a must.
• You thrive in fast-paced, ambiguous environments . You have a bias for action, high attention to detail, and the creativity to build programs from scratch. You're comfortable with rapid iteration and can balance multiple product launches simultaneously.
• You're collaborative and customer-obsessed . You build trust easily across teams, actively seek feedback from the field, and design enablement with the end user (and their customers) in mind. You understand that great enablement starts with empathy.

Responsibilities

• Become a Clay Expert. Develop deep platform expertise across workflows, use cases, and integrations, partnering closely with Product and Engineering to turn roadmap context into actionable guidance for GTM teams.
• Own product enablement end-to-end from product roadmap to market-ready training. You'll partner cross-functionally to anticipate launches, build enablement plans, and ensure seamless execution across all customer-facing teams.
• Translate product complexity into clarity. Transform technical product updates, new features, and platform capabilities into digestible enablement content including demo flows, value-driven talk tracks, objection handling, and use case libraries.
• Design and deliver impactful training experiences. Create and facilitate both live and asynchronous learning experiences from quick product updates in team meetings to comprehensive certification programs that drive knowledge retention and behavior change across our GTM teams (GTME, GS, Solutions, and ClayDR).
• Drive adoption and measure impact. Implement feedback loops, track enablement metrics (certification completion, feature adoption rates, win rates), and continuously optimize programs based on field performance data and stakeholder input.
• Collaborate cross-functionally to amplify product launches. Partner closely with Product Marketing on positioning and messaging and with GTM leadership on plays to ensure product knowledge translates into outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees