Product Director, Platform

Coca-Cola•Atlanta, GA

7d•$193,000 - $219,000•Hybrid

About The Position

This is a People Leader role. The incumbent must be based in Atlanta, GA and work a hybrid work schedule. Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit. Our work touches the experiences that keep the business running, including customer journeys, service delivery, sales workflows, and the systems that connect them. We are raising our standards for product craft and rebuilding the platforms behind these experiences. We are looking for product leaders who can navigate complex problem spaces, connect ideas across teams, and guide squads in building intuitive and reliable products. If you want to help build a product organization that expands what is possible for our business, we would love to meet you. About the Role The Product Director, Platform leads the platform product teams that create the reusable services, data foundations, integrations, and internal tools that power every digital experience we build. These teams operate as true product teams: their customers are other product teams, and their work enables speed, consistency, data quality, and reliability across the entire ecosystem. This leader defines the long-term vision for our platform architecture and shared capabilities. They clarify what the platform should own, make purposeful decisions about shared capabilities, and make it easier for every product team to move faster with confidence. They partner deeply with engineering, architecture, and data leadership to deliver stable, scalable platforms that allow feature teams to innovate without unnecessary complexity. In addition, this role will develop platform Product Managers who can think in systems, understand both technical constraints and business context, and take pride in building the foundations that elevate every product built on top of them.

Requirements

10+ years of experience in product management, with deep experience leading platform, data, or infrastructure products.
Proven ability to define platform strategy and translate it into architecture-aware product direction.
Demonstrated success partnering closely with engineering and architecture leaders.
Strong systems thinking and the ability to create leverage across multiple product teams.
Ability to communicate complex technical concepts clearly to technical and non-technical audiences.
Strong judgment in balancing long-term platform investments with short-term business needs.
Bachelor's degree required

Nice To Haves

Experience operating in multi-product, multi-team digital ecosystems.
Familiarity with data platforms, shared services, APIs, workflow engines, or developer-facing tools.
Experience with B2B MarTech systems, segmentation engines, content management, or personalization tools.
Understanding of AI-driven automation, routing intelligence, or agentic platform capabilities.
Advanced degree in business, engineering, design, or a related field.

Responsibilities

Lead Core Application Platforms - Define the strategy for the core digital platforms that support customer, sales, and service experiences. Ensure they are modular, extensible, and built for speed and reliability.
Third-Party Platforms & Integrations - Own the integration strategy for external SaaS partners, data providers, and workflow systems. Ensure strong integration contracts, cohesive experiences, and a unified ecosystem.
Data Platforms & Shared Services - Guide the evolution of data products, shared services, and APIs that support consistent insights, personalization, measurement, and operational decision-making.
B2B Marketing Technology & Content Foundations - Oversee segmentation, journey orchestration, personalization, content management, and messaging capabilities, ensuring teams can deliver relevant, timely, and effective engagement.
Define a long-term platform vision and the principles that guide what becomes shared, centralized, or team-owned.
Shape multi-year platform strategies and investment decisions in partnership with engineering, data, and architecture leaders.
Ensure platform roadmaps maximize leverage and reduce duplication across product teams.
Develop platform PMs in clarity of thinking, systems awareness, technical fluency, and cross-functional leadership.
Foster a culture that values stability, clarity, and thoughtful design as foundations for speed.
Translate strategy into coherent platform roadmaps and shared capability investments.
Partner with engineering and architecture on reliability, security, performance, and scalability.
Provide clear platform contracts, onboarding paths, and self-service tooling that make it easy for product teams to build.
Eliminate redundant tools and drive architectural simplification where needed.
Define and monitor metrics for platform adoption, reliability, developer experience, and data quality.