Product Director, Consumer
About The Position
Johnson and Johnson is recruiting for a Product Director, Consumer for Spravato located in Titusville, NJ. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine About Neuroscience Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine Position Overview : The Product Director will be accountable for leading the awareness & messaging strategy for SPRAVATO® . In this role, you will focus on strategy development, strategic media planning, content development and tactical execution to help drive awareness of SPRAVATO® among patients with treatment resistant depression.
Requirements
- A minimum bachelor’s degree is required
- A minimum of 5+ years of relevant business experience, including pharmaceutical and healthcare knowledge, as well as experience in Marketing, Agency, and/or related fields.
- Strong marketing proficiency, project management, verbal, written and executive communication skills are required along with demonstrated presentation skills
- A demonstrated ability to be innovative, proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders is required
Nice To Haves
- MBA or advanced degree in related field
- Media planning experience
- Familiarity with social media platforms and digital marketing tools
Responsibilities
- Lead development of comprehensive patient marketing plans, including crafting strategies, messaging, and pulling through the new consumer campaign to achieve business goals
- Refine & execute a best-in-class media strategy across channels
- Lead targeting & engagement strategies to reach our primary & secondary audiences
- Work collaboratively with HCP and cross-functional teams to maintain consistent brand messaging
- Lead the review of new assets through the copy approval process
- Partner with Patient Engagement & Customer Solutions (PECS teams) to ensure alignment with brand strategy across all materials and increase awareness of patient support programs
- Champion a culture of collaboration, innovation, and teamwork
Benefits
- Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
- This position is eligible to participate in the Company’s long-term incentive program.
- Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
- Vacation –120 hours per calendar year
- Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
- Holiday pay, including Floating Holidays –13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52-week rolling period10 days
- Volunteer Leave – 32 hours per calendar year
- Military Spouse Time-Off – 80 hours per calendar year
- For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits
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What This Job Offers
Job Type
Full-time
Career Level
Director
