Product Development and Marketing Manager

Interestate Batteries•Dallas, TX

57d

About The Position

The Manager, Product Development and Marketing will lead the US and International product strategy for Interstate Batteries, driving growth across segments and sales channels in alignment with enterprise business objectives. This role focuses on the development, commercialization and sales execution of Starting, Lighting, and Ignition (SLI) batteries, Lithium batteries, and related accessories. Additionally, this role will drive International growth opportunities through go-to-market and product strategy. This individual will oversee the end-to-end product development lifecycle-from concept to go-to-market execution, in addition to being a technical product expert within the Marketing organization. Key responsibilities include identifying market opportunities with competitive and customer insights, building product roadmaps, and enabling sales through strategic product marketing plans. The Manager will lead a team of Product Managers and collaborate closely with internal stakeholders (e.g., Brand, Insights, Procurement, Supply Chain, Domestic/International Sales) and external partners (e.g., Suppliers, Distributors, National Accounts).

Requirements

Bachelor's degree in Marketing, Business, Engineering, or related field; MBA preferred.
10+ years of experience in product marketing or product management, preferably in the Automotive/Commercial/Industrial Equipment segments. International experience is beneficial.
Proven success in leading cross-functional teams and launching new products to market.
Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
Excellent communication, leadership, and stakeholder management abilities.
Ability to travel up to 25%.

Nice To Haves

MBA preferred.
International experience is beneficial.

Responsibilities

Lead product strategy across all battery segments (SLI and Lithium) based on customer needs, market trends, and competitive intelligence in the US and Internationally.
Develop and maintain comprehensive product roadmaps in collaboration with the Procurement, Supply Chain, Operations, and Commercialization teams.
Oversee segment product lifecycles, including investment and disinvestment decisions, based on robust data analysis and key performance metrics.
Ensure accuracy of product master data across enterprise systems (e.g., SAP), delegating oversight and validation to the product team.
Define and implement key performance indicators (KPIs) to assess product segment performance and inform strategic decisions for future product launches.
Partner with the Quality and Procurement teams to define product specifications and ensure supplier qualifications align with technical and commercial standards.
Develop compelling marketing strategies and business cases for new products (SLI and Lithium), including analysis of market potential, competitive positioning, pricing, and growth forecasts.
Drive planning of product marketing programs in partnership with Brand Activation and Sales to maximize product visibility and sales impact.
Deliver product training, tools, and content to equip Sales, Distributors, and Customers with knowledge to drive market share growth.
Lead cross-functional collaboration with Brand, Digital Marketing, Sales, Operations, Procurement, and Supply Chain to ensure seamless product launches and lifecycle management.
Lead, coach, and develop a team of Product Managers to deliver on daily responsibilities and long-term strategic goals.
Foster a high-performance culture focused on accountability, collaboration, and continuous improvement.
Serve as a key voice in broader product and marketing leadership forums to drive alignment across the business.