Product Design Manager

Apple•Cupertino, CA

About The Position

Join the tvOS design team and play a pivotal role in shaping the evolution of the Apple TV platform. In this role, you will lead design for core tvOS system experiences, helping define how the platform grows, scales, and stays coherent across devices, contexts, and future capabilities. As a design manager, you will guide a team of designers working across system surfaces, foundational patterns, and platform-level initiatives. You’ll be responsible for setting a clear design direction for tvOS, ensuring experiences feel intuitive, consistent, and unmistakably Apple — while evolving thoughtfully over time. This includes close partnership with Product, Engineering, Human Interface, and other design teams to align system behaviors, interaction models, and visual language across the ecosystem. This role requires strong creative and people leadership. You’ll mentor and grow designers, foster a culture of collaboration and craftsmanship, and create an environment where high standards and thoughtful exploration coexist. You’ll balance hands-on design direction with strategic oversight, helping the team navigate complex system problems while maintaining clarity, focus, and momentum. You will also lead and refine design processes that support platform-scale work — from early concept exploration to execution and long-term maintenance. Clear communication is essential, as you’ll regularly translate system-level design thinking to both technical and non-technical partners, aligning teams around shared goals and tradeoffs. Success in this role means balancing multiple priorities across short-term delivery and long-term platform health. You’ll be expected to think holistically about tvOS — from interaction patterns and navigation models to typography, motion, and visual cohesion — ensuring the system remains elegant, extensible, and resilient as it evolves. A people-first mindset, strong judgment, and deep attention to detail will be critical to delivering high-quality, durable system experiences.

Requirements

Experience designing or leading design for system-level platforms or operating systems.
Experience designing scalable tools that support complex workflows or data-rich experiences.
Demonstrated success leading teams with a design-first mindset while partnering closely with cross-functional stakeholders.
Strong relationship-building skills and the ability to influence across organizations.
Ability to operate independently while maintaining high standards of quality and craft.
Experience evolving design systems, interaction patterns, or foundational UI frameworks over time.