Product Content Specialist

Agilent Technologies

116d • $133,120 - $208,000

About The Position

The Product Content Specialist (PCS) exhibits skills in foundational processes and platforms to optimize digital content, user experience and web performance. Collaboration with teams and SMEs across the organization is a critical success factor, enabling the PCS to assist in building a strategic content ecosystem.

Requirements

• Bachelor's or Master's Degree or equivalent.
• 8+ years relevant experience in digital marketing, content strategy or e-commerce.
• Proven experience with PIM systems and digital content platforms.
• Strong understanding of SEO principles and content optimization strategies.
• Proficiency in web analytics tools (e.g., BrightEdge, GA4, CrazyEgg).
• Familiarity with generative AI and emerging content technologies is a plus.
• Experience supporting New Product Introductions (NPI) and M&A content integration.

Responsibilities

• Lead and maintain product data within the PIM system.
• Ensure data integrity and accuracy by performing regular audits and updates.
• Coordinate with IT and data teams to troubleshoot and resolve any data-related issues.
• Partner with teams in the creation and maintenance of high-quality product descriptions, specifications, images, and other content.
• Ensure consistency and accuracy of omni-channel product information for use across all platforms.
• Consult with product managers, marketing teams, and other stakeholders to gather and create necessary content.
• Submit and lead Service Desk requests to facilitate troubleshooting and resolution of content related issues and/or completion of stakeholder requests.
• Partner with stakeholders in the creation and maintenance of high-quality non-PIM web elements associated with product category navigational pages.
• Collaborate with stakeholders in the creation and maintenance of high-quality Flexible Article Template pages.
• Optimize product content for SEO to improve visibility, searchability, and ranking.
• Leverage platforms available at Agilent to optimize content such as BrightEdge, GA4, CrazyEgg etc.
• Keep abreast of process changes in the content ecosystem and integrate into Agilent content processes as needed.
• Implement best practices for content formatting and presentation.
• Regularly review and update content to reflect changes in product offerings.
• Leverage content investment to expand and measure the impact of content optimization across the organization.
• Develop strategic dashboards to monitor and analyze content performance.
• Generate reports on content effectiveness and provide recommendations for improvement.
• Track key metrics such as engagement, conversion rates, and search rankings.
• Work closely with PIM Analysts, the Publishing team, the Writing Center of Excellence, and the Localization team to ensure alignment of product content strategies.
• Provide training and support to stakeholder team members on product content requirements, usage, and best practices.
• Collaborate with stakeholders to understand new content needs and requirements including PIM hierarchy, website navigation, product attribution and web components.
• Assist in the creation and entry of high-quality product descriptions, specifications, and other content.

Benefits

• Full-time equivalent pay range for this position is $133,120.00 - $208,000.00/yr plus eligibility for bonus, stock and benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees